From the brilliant "marketoonist" Tom Fishburne. See more of his work (and his remarkable blog) here. ...
How Jack LaLanne stayed in the media for 70+ years!...
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Most businesses use blogging as a marketing tool, and that’s the way it should be; but people are uncertain exactly what that means. Do you use traditional rules of marketing when you’re writing your blog posts? Write for a target audience? Try to sell a product? Include a call to action? Well, those are more questions than I can answer here, and I’ve answered many of them before. But to summarize, yes to be an effective marketing tool you do have to think as you would when writing marketing copy (identify your target audience, make statements that are appealing and capture interest, and she some light on your business). But the similarities end there.
Want some daily fun? Check out more Savage Chickens! // ...
I love this topic but thought I'd take a little twist on it today. After 16 years of a successful career in technology, I left corporate America in 2001 feeling stifled, sad and beaten down by the mini-recession that followed the tech bubble. Although we were a young, vibrant company I realized that the larger we got, the less creative we became and the less willing we were (or our lawyers were) to think outside of the box.
Since then, I've begun to work in a much more creative industry and I love it. I've had a few larger corporate clients but usually if I suggest something creative, it gets shot done because it might interrupt the process - I get that and I respect that. However for most bigger companies to continue to succeed, they will need to inject tolerance if not encouragement for creativity on the job. And cherish that creativity when it happens.
I worked for a start-up in the early 1990's and we had some really creative thinkers on our team. These were guys who were technologists, but were able to think with both sides of their brain. So for me, creativity in a corporate sense always makes me think of Paul, Shankaren, Ken, Salli...and many others. We got the job done, but got it done in a new and fresh way. I've realized over the years it's easy to be creative in a creative profession, but to be creative in the corporate world takes real talent.
Here's how we defined creativity back in the day:
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It made me wonder how words evolved in the first place. How did certain words become accepted into normal use and eventually accepted in the main dictionaries we all use? Like humongous. Or ginormous, or a zillion. For example, Humongous is in the Random House Dictionary as
Typically with blogs to attract the greatest number of readers within the target audience, I suggest that we look at topics that are relevant to the broader industry not a very specific niche....