The Wax Blog

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By Beth Graddon- Hodgson Any journalist will tell you that a headline; a simple few words, holds as much importance as the body of an article. When writing a blog, the headline or title is of equal importance. However, the approach needs to be different, because you’re not just looking to grab the attention of readers; you need to do that while grabbing the attention of search engines!

Harvey Mackay has written six New York Times bestselling books, two of which were named among the top 15 inspirational business books of all time – Swim With The Sharks Without Being Eaten Alive and Beware The Naked Man Who Offers You His Shirt. His latest book, Use Your Head to Get Your Foot in the Door: Job Search Secrets No One Else Will Tell You , was released in February 2010, and immediately made the New York Times, Wall Street Journal and USA Today bestseller lists.  Harvey is a nationally syndicated columnist and has been named one of the top five speakers in the world by Toastmasters International.  He is chairman of the $100 million MackayMitchell Envelope Company, a company he started in 1960.

By Beth Graddon- Hodgson You might think that it’s only your actual blog content that is going to get people to stop by and read, but images play a big role, too. They can help make your blog posts appear more professional and attractive, but that’s really only a small portion of their benefits.
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For one thing, the images can drive traffic to your blog. People search for usable photos just about as often as they search for information online. When you post a photo and use your blogging tool to upload it with a title, relevant keywords and a caption, you’re creating another way for people to find you on search engines. This can encourage them to either read your blog content while they’re already found themselves on your site, or give you a link back if they decide to use your image on their own blog or site. (Quick note - I thought this was a great time to try out the Wordpress free photo plugin from Crestock. Works GREAT just search "free photo" in your directory or download it here.  Of course, photo usage needs to be done carefully, or you might find yourself at the losing end of a lawsuit. Not all of the pictures you upload on your blog need to be yours, but these are the guidelines to follow before you put a picture on your post:

Most of the time we focus on  "how to" implement PR, marketing and social media. But above all, it's important to remember  "why"  we do them. In this post, guest blogger and social media expert Dana Larson provides five ways that technology marketing accelerates growth and success. [caption id="attachment_1389" align="alignleft" width="150" caption="Dana Larson, OnePlace"]Dana Larson, OnePlace[/caption] We’ve all been there - some clients wants to use those cool “social media site things” as part of their marketing mix. And hey - they work! New technology marketing tools, including social media, can be incredibly effective for certain businesses in increasing their business success.  But there are still certain gaps between the marketing tools and the communication tools used between a business and their marketing practitioners, right? Wrong. Totally wrong. Using the next generation of online tools that are out there can plug some of the gaps you may have in providing the kind of customer service that will create an experience that your competitors can’t match. Here are 5 ways this type of technology will garner great amounts of love from your clients.

I've been chewed out one too many times by a fierce, brilliant magazine editor, and yet a great feature in a national print monthly is still a plum placement. I asked an old editor of mine (in my brief freelance writing career) to spill the beans on what these folks REALLY want. And how to avoid totally pissing them off. Sheri Wallace is the former  Editor-in-Chief of ePregnancy magazine and Associate Publisher of REAL Magazine, with respective bi-monthly national newsstand circulations of 400,000 and 250,000. She doesn't mince words so read on...

By Beth Graddon- Hodgson All bloggers, whether business or casual use a statistics measuring tool with their blog, after all, it’s pretty cool to see just how many people are interested in what you’ve got to say, no? The complexity of the tools varies, with the most basic allowing you to simply see the number of page views for each blog post. The more complex ones can tell you everything from how readers came across your blog, to the countries that your readers live in.

[caption id="attachment_1337" align="alignright" width="222" caption="Oh my god we can market in a NEWSPAPER"][/caption] I've been hopping into the internet marketing forums to learn more about SEO for blogs lately. Suddenly I started seeing all these online gurus touting the benefits of making loads of money in "offline marketing". Huh?