The Wax Blog

A product, service or book is probably the greatest thing in the world - to its creator. But when an editor or producers says "pass" it's the publicist who has to tell the client .Sometimes ZERO media are interested. And for anyone who has...

Since I recently listed several of my favorite PR sites - I thought it would be a good idea to post some of my favorite sites on the marketing side here too. I love RSS feeds - not only is it easy to stay up...

Despite the fact he was always selling someone else's product, Billy Mays had a strong personal brand. He delivered messages in his own unique style and he never wavered from that style, although I would bet you $100 many marketers tried to change him. ...