All this extra stuff with a press release is just the digital equivalent of sending your press release in a great big box full of loose corn and a music box playing cheesy farmer songs. (Yes, I did this one year, I admit it) It...
Wax is an integrated marketing firm - the only other "Wax" I've found in the U.S. Of course they're in Miami so I imagine it's a little different corporate culture (if I actually have one) than here in Minnesota....
A product, service or book is probably the greatest thing in the world - to its creator. But when an editor or producers says "pass" it's the publicist who has to tell the client .Sometimes ZERO media are interested. And for anyone who has...
Since I recently listed several of my favorite PR sites - I thought it would be a good idea to post some of my favorite sites on the marketing side here too. I love RSS feeds - not only is it easy to stay up...
As a publicist, it is my job to present my clients in the best light possible to ALL their "publics" - whether it's the media, the customer, the government, whomever. What strikes me as ridiculous is that most of the people who bash PR (like...
I just got yet another invitation to join a company's Facebook "fan" page. Heavy sigh. Another company Facebook fan page in which they beat their chest with pride at their AMAZING business accomplishments and expect us all to chuckle with fond affection at photos...
I've decided to share my favorite blogs and sites with you, and why I like them. Number one reason? NONE of these folks are bombastic talking heads - they seem like approachable, smart people....
Despite the fact he was always selling someone else's product, Billy Mays had a strong personal brand. He delivered messages in his own unique style and he never wavered from that style, although I would bet you $100 many marketers tried to change him. ...
Even if your product is consumer-based, you still have to be able to sell - whether it's getting the next book advance, attracting valuable new partners or even selling your company!I carried a bag for years and it's given me a set of skills that...
We know that creating and managing your personal brand is an important key to professional success. Having a strong digital footprint in the right places is an important part of that brand....
