The Wax Blog

Marketing and PR 2.0 are all about integrating messaging channels like social media, traditional print or TV, direct mail and the like. For that reason there's a huge piece of it that we still aren't sure how to measure - that's the SYNERGY between the...

To book radio you need to think like a producer, not like somebody with something to sell. Provide real content, respond immediately and be a prompt, entertaining guest. Radio can be the springboard to bigger things - more importantly it has an incredible reach...

..look for that PR person who will fall in love with your product, book or service nearly as much as you do. Don't worry if they have a BIG presence. Worry about whether they have a GREAT reputation - because in PR the smallest are...