Even if your product is consumer-based, you still have to be able to sell - whether it's getting the next book advance, attracting valuable new partners or even selling your company!I carried a bag for years and it's given me a set of skills that...
We know that creating and managing your personal brand is an important key to professional success. Having a strong digital footprint in the right places is an important part of that brand....
When using social media sites such as Twitter, Facebook, and the like, business owners should be mindful of the fine line between personable and overly personal. This article outlines five tips for business-oriented social media users on how to walk that line with finesse. ...
Marketing and PR 2.0 are all about integrating messaging channels like social media, traditional print or TV, direct mail and the like. For that reason there's a huge piece of it that we still aren't sure how to measure - that's the SYNERGY between the...
So listen traditional PR folks and marketing 'mavens'. Stop trying to measure PR 2.0 the old fashioned way and PLEASE stop training your clients to do so. Teach them to envision the end result, craft a strong message and pick the mixture of channels....
Answer the questions quickly and succinctly. Get right to the point! 10 seconds is a lifetime in radio and if you don't answer directly you'll get cut off...
To book radio you need to think like a producer, not like somebody with something to sell. Provide real content, respond immediately and be a prompt, entertaining guest. Radio can be the springboard to bigger things - more importantly it has an incredible reach...
..look for that PR person who will fall in love with your product, book or service nearly as much as you do. Don't worry if they have a BIG presence. Worry about whether they have a GREAT reputation - because in PR the smallest are...
I agree, there are many, many people out there doing public relations because they think it's easy. And there are a lot of really bad publicists I know it's true. And media is definitely under pressure these days even more than before. But we don't...
...if it sounds dumb to you, it will sound dumb to others as well. Don't let your publicist talk you into something because "they know PR". Good communications are the same whatever you do and whomever you're are talking to. Your PR should be...
