The Wax Blog

This means Twitter is different. People were coming to the defense of someone they've never met, but someone they truly feel is their FRIEND. I cant think of another social media where relationships like this are being hatched purely online between people who have no...

The decision on April 3 in Iowa allowing gay marriage in Iowa belonged to a judge,  appointed by a conservative Republican governor, no less. God I wish I'd thought of that. What a great PR stunt. Let's break down why the gay marriage ruling should have...

A while ago I found my favorite definition of brand - A brand is a collection of experiences and associations connected with a product, service or person. For too long marketers thought they could "create" a brand and install it in the mind of the...