30 Jan Now I have to go to virtual baby showers too?
"Is a virtual baby shower legit or a thinly veiled attempt at getting a slew of free product?"...
The Wax Blog
26 Jan Hey does Barbie tweet?
Are women objectified online as much as in traditional media? ...
18 Jan It’s not how you say it that matters
worry about saying what you mean, not how you're saying it....
15 Jan Marketing is an economics problem
I think we need to consider marketing as though it were an economics problem. In economics, data is sliced and diced many different ways, but the primary divider is macro and micro. In other words, one is a 10,000 foot level and the other is...
10 Jan Going off the grid not all it’s crackberried up to be
Going off the grid sucks....
21 Dec A good pitch is simple but not easy
You wouldn’t believe how many people pitch me without even telling me the name of the company in the email. ...
16 Dec Hang loose on those waves
I was sitting here listening to my sister's interview on WNPR "Where We Live" in Connecticut and wondering when and why radio fell so out of favor. (By the way, Jennifer is a research scientist at Yale University who studies obesity - she's the smart one,...
14 Dec Don’t try to control the media…or your wedding guests
Yesterday we attended a wedding that clearly stated "five o'clock" as the start time. But as we sat in the chapel with a handful of other folks and watched the minutes tick past, first 10 minutes, then 20 we wondered if the bride had cold...
20 Nov Don’t look a PR gift horse in the mouth
I got an email from an author today who said she was going to use my story in her book (it’s about reinventing yourself). When I asked her if she’d like me to post something about it in the Examiner she proceeded to ask me a...
13 Nov Pr, the misunderstood profession
In the past week, public relations has been described to me in some interesting ways. One person said that what we do is talk on the phone all day. Another told me that it’s easy, you just call the editor and get a story written. And best of...