The Wax Blog

Radio is hopping right now. I will talk about it more in the newsletter but two things are going on - first it's summer which is slower for advertising. Second it's a slower economy and ad budgets for mediums like radio often get cut. So...

This is the new Will Smith movie where he plays a drunken superhero in need of an image makeover. Enter the PR guy with the heart of gold, played by Jason Bateman. Although I have to say the movie's constant "head up the ass" references...

Timing is crucial when you're pitching but summertime is strange for all of us. Here are some quick tips to when and how to pitch your targets from June to August. Hopefully it will save you some time! First of all, remember that talk shows go...

I promised you a GOOD example so here you go. Strange as it may sound, I have had excellent experiences with pageant queens. (here's where you need to think outside the box!) I'm not suggesting you use pageant queens for your business, but let me...

Boy did I learn about poor communications this month. My mom went into the hospital for routine surgery, and 5 weeks later, after complications, another surgery, and lots of proof why I NEVER want to be a gastroenterologist, she is out. Needless to say I...