Remember that you can't just go on and get a 'free' ad. You've got to suggest something that will give the listeners some real content. For example on Mother's Day we had Lisa Hammond of Femail Creations once talk about the worst mother's day gifts...
Radio is hopping right now. I will talk about it more in the newsletter but two things are going on - first it's summer which is slower for advertising. Second it's a slower economy and ad budgets for mediums like radio often get cut. So...
This is the new Will Smith movie where he plays a drunken superhero in need of an image makeover. Enter the PR guy with the heart of gold, played by Jason Bateman. Although I have to say the movie's constant "head up the ass" references...
I have to say I've seen a lot of weird stuff over the past few years. People took guerilla marketing and went crazy with it, or so it seems. But what I found today on my front door when I got home from work takes...
Timing is crucial when you're pitching but summertime is strange for all of us. Here are some quick tips to when and how to pitch your targets from June to August. Hopefully it will save you some time! First of all, remember that talk shows go...
I promised you a GOOD example so here you go. Strange as it may sound, I have had excellent experiences with pageant queens. (here's where you need to think outside the box!) I'm not suggesting you use pageant queens for your business, but let me...
Check this story out in the LA Times Business section today. The bunny slippers just keep getting more and more popular. We must have sent these to him months ago. Why did he choose to wear them in his big write-up in the paper? Who...
I just got another invitation to join yet another social "community" and I'm wondering how many of these things I'm supposed to really be in? It was sent to me by a very reputable (and one of my former professors no less) guy in San...
Well, since I had been so pre-occupied with my mom's illness last month I decided I had better go ask my clients how I was doing. Unfortunately I didn't get all positives. But sometimes that's why we don't want to ask, right? The deal with...
Boy did I learn about poor communications this month. My mom went into the hospital for routine surgery, and 5 weeks later, after complications, another surgery, and lots of proof why I NEVER want to be a gastroenterologist, she is out. Needless to say I...
