24 Feb When hustle pays off…
First of all, I am no longer listening to those "life balance" people who tell me to turn off my crackberry so I can get a life. Last night I did just that and Joey Fatone's manager called me to see if Joey could wear...
The Wax Blog
15 Feb Oprah and other good sources
There are some great DIY sources out there for PR. One of the one's I like the best is Steve Harrison's guide. Not only do you get a big fat book of producer names and tips on pitching, the instructional CD's alone are worth the...
07 Feb Persistence
When people ask me for the key to success at PR, I always tell them it's a combination of creativity and persistence. Most people fail at getting coverage because they give up at the first "no". It's important to remember that editors and producers change...
01 Feb More on being efficient
I got a round of "what did you think of the story" calls this week after we finished a major event here, the Minneapolis Boat Show. It always surprises me when producers and writers care what I think. After all, I'm just the flack, right?...
24 Jan Make it easy for them to get more coverage
I can't tell you how often I think about my first secretary job (we were secretaries then) and how I had to learn to "handle" the busy lives of others. It helps me so often with journalists, particularly when we're doing TV. You would be...
18 Jan Crabby journalists
I think one of the things that made my transition from working mainly with technology managers to working with journalists is that they share alot of the same traits. They're typically over-worked, under-appreciated, single-minded people whose jobs require them to multi-task. And that can make...
11 Jan PR is like…bad breath??
Occasionally you will all have the opportunity to ruminate on the old maxim that "any press is good press." This week I had the audacity to vex our local gossip columnist. You can read the lovely article here if you like. Basically, I didn't give...
06 Jan Effective promotion in 2008
This is NOT a tagline. It's not a mission statement either. It shouldn't contain words with lots of syllables (or heaven forbid, adjectives). It should say what you do, why you do it and who you do it for. For example, waxcoach.com is a do-it-yourself...
21 Dec Blogging into the new year
I have to admit, I've been a bit slack on posting blogs in December. It had a bit to do with finishing my Masters degree in Integrated Marketing Communications. I'm proud to say that I am now done with higher education for the time being. I was...
05 Dec DIY PR
I know how hard that is. But for small businesses, it's essential that you figure out a budget in terms of hours per month you're going to spend on PR, and then commit to it. I'm the typical shoemaker's daughter. I try to promote myself,...