Most of us don't have the tens of thousands of dollars needed to acquire a celebrity to help boost our brand. I was fortunate enough to work with a small ski shop years ago that brought in Bode Miller and a few other U.S. ski...
For a small business it can be hard to understand where branding can help you. Face it, we don't have a ton of money to place carefully positioned advertisements straight into the heart of our target customers. And public relations doesn't seem to have a...
Since I seem to be on a branding rant these days I thought I would answer some questions I get on a regular basis about the "personal brand." It was really interesting to me last year when Emmett Smith mentioned on Dancing with the Stars...
In the big corporate world marketers have all the tools at their disposal - focus groups, surveys, store information, polling, distribution informations, etc. But a smaller business doesn't have the luxury of a team of people constantly developing and testing messages. And what often happens...
Every so often I encounter company owners that have taken the words "brand management" and translated that into something that ultimately hurts a brand, particularly for a younger company. I can't tell you how many times someone has told me they need to "protect the...
I got a call from an advertising sales rep this week and we were talking about a media buyer that we both know. Media buyers are notorious for beating up sales reps to beat down the price of advertising so it often becomes an adversarial...
Joey Fatone wore the Barefoot Bunny Slippers on live TV at the Academy Awards. AND he played footsie with his co-host, Lisa Guerrero (also in the slippers) and we got a close-up shot. GREAT product placement. But guess what ? Brilliant and fun though...
First of all, I am no longer listening to those "life balance" people who tell me to turn off my crackberry so I can get a life. Last night I did just that and Joey Fatone's manager called me to see if Joey could wear...
There are some great DIY sources out there for PR. One of the one's I like the best is Steve Harrison's guide. Not only do you get a big fat book of producer names and tips on pitching, the instructional CD's alone are worth the...
When people ask me for the key to success at PR, I always tell them it's a combination of creativity and persistence. Most people fail at getting coverage because they give up at the first "no". It's important to remember that editors and producers change...
