The Wax Blog

For a small business it can be hard to understand where branding can help you. Face it, we don't have a ton of money to place carefully positioned advertisements straight into the heart of our target customers. And public relations doesn't seem to have a...

Since I seem to be on a branding rant these days I thought I would answer some questions I get on a regular basis about the "personal brand." It was really interesting to me last year when Emmett Smith mentioned on Dancing with the Stars...

In the big corporate world marketers have all the tools at their disposal - focus groups, surveys, store information, polling, distribution informations, etc. But a smaller business doesn't have the luxury of a team of people constantly developing and testing messages. And what often happens...

Joey Fatone wore the Barefoot Bunny Slippers on live TV at the Academy Awards. AND he played footsie with his co-host, Lisa Guerrero (also in the slippers) and we got a close-up shot. GREAT product placement. But guess what ? Brilliant and fun though...

When people ask me for the key to success at PR, I always tell them it's a combination of creativity and persistence. Most people fail at getting coverage because they give up at the first "no". It's important to remember that editors and producers change...