I was in a meeting recently and the client asked me how to measure the results of their PR campaign. It sounds tough, but it's not really. CPM means "cost per thousand" in the advertising world. It is the cost per thousand impressions, derived by...
This week one of my contractors picked up the phone and called the office of Kevin Huvane. Mr. Huvane is one of the top talent agents in the country and represents many A-list stars. Within 30 minutes we had the internal fax number for Harpo...
Or moxie, initiative, whatever you want to call it. I run across two kinds of clients in my work. Those who feel their product or service is so fascinating that writers MUST cover them. And those that know it takes alot of creativity, persistence, and...
The rise of social media and online dating services has fueled the amount of lying going on in communications. Some people call it "spin", others say it's "fudging the truth" but I prefer the old-fashioned word. We all lie. Recent surveys show on average we...
Thank goodness October is ending. Everyone tries to put all their promotions - book launches, breast cancer, corn mazes, you name it we do in one month what it takes three months to do in the spring! But it's all worth it. We got some...
Okay, I realize my last post sounded a little bit crabby, so I apologize for that. There are times that the "squishiness" of my business makes it a little frustrating, at least to me. I think one of the best ways to gauge whether or...
You know, I was trying to follow a common theme for a while and then I realized that other bloggers just go where their fancy takes them so why shouldn't I? Just like getting to wear jeans to work everyday the Internet keeps making us...
One thing I see a lot is a tendency to write like a golf swing. You start a big, slow swing backwards with lots of fancy supporting statements. Then spring into action with the actual core message. Sometimes it takes two or three sentences...
I wanted to take a step back and suggest a few resources for great articles and more marketing and public relations information. First of all, be sure to check out www.marketingprofs.com. This site has a ton of valuable articles and information that can help you...
So I talked about how to figure out your key customers, and let's assume you have a couple profiles that you want to target. The next step is to determine the core message that will resonate with those customers. So maybe you've decided to go...
