Or moxie, initiative, whatever you want to call it. I run across two kinds of clients in my work. Those who feel their product or service is so fascinating that writers MUST cover them. And those that know it takes alot of creativity, persistence, and...
The rise of social media and online dating services has fueled the amount of lying going on in communications. Some people call it "spin", others say it's "fudging the truth" but I prefer the old-fashioned word. We all lie. Recent surveys show on average we...
Thank goodness October is ending. Everyone tries to put all their promotions - book launches, breast cancer, corn mazes, you name it we do in one month what it takes three months to do in the spring! But it's all worth it. We got some...
Okay, I realize my last post sounded a little bit crabby, so I apologize for that. There are times that the "squishiness" of my business makes it a little frustrating, at least to me. I think one of the best ways to gauge whether or...
You know, I was trying to follow a common theme for a while and then I realized that other bloggers just go where their fancy takes them so why shouldn't I? Just like getting to wear jeans to work everyday the Internet keeps making us...
One thing I see a lot is a tendency to write like a golf swing. You start a big, slow swing backwards with lots of fancy supporting statements. Then spring into action with the actual core message. Sometimes it takes two or three sentences...
I wanted to take a step back and suggest a few resources for great articles and more marketing and public relations information. First of all, be sure to check out www.marketingprofs.com. This site has a ton of valuable articles and information that can help you...
So I talked about how to figure out your key customers, and let's assume you have a couple profiles that you want to target. The next step is to determine the core message that will resonate with those customers. So maybe you've decided to go...
Continuing on with my marketing rant (and then I'll get back to the productive stuff, I promise) what makes it so hard for small businesses is that first, they don't know where to start; second they don't know what to budget; and third they don't...
According to the Small Business Administration, 50% of small businesses fail in their first year and 95% fail within their first five years. The Department of Labor has more encouraging statistics, but I think overall it's safe to say that MANY small businesses fail soon...
