Let's consider more about target marketing. Some people (alot of old-fashioned media planners for example) think that if you have the age, geography, gender, perhaps ethnic backgrounds, and income identified, you can easily target your customers. WRONG! This is why people have such a...
In my previous post, I talked about how important it is to be consistent. Make sure even a small effort is executed each week or month with consistency and you will see a payoff...
Sigh...
I spoke to a tremendous entrepreneur the other day and felt like such a cynic. They were considering buying some radio time and wanted to know if the deal they had negotiated was a good one. This was a particularly smart cookie and she had...
Well, not alot of postings the past few weeks as we've finally formally launched waxcoach.com. I'm excited, and nervous at the same time. I think it's a good idea, but as I see all these other "do it yourself" sites I can understand why people...
There's a new breed of broadcast stations out there stalking publicity hungry small businesses and proprietors. They're actually "pay for play" but they try to come across as real editorial outlets. Unfortunately, by the time they feel they've hooked you, they let you know how...
There are some excellent, inexpensive ways to get your product showcased on television shows and even in moves. I just started looking at http://www.giftlistmedia.com/ to find the slippers) We did a press release, contacted Joey's manager and asked him for a quote, and submitted the...
Julie posted a question I get alot these days...
If there's nothing else you learn from this site please, please, PLEASE promise me you will stop viewing media placements as something that can replace advertising. It's one of the worst misconceptions that exist in the marketing and PR world today. And it's not your...
People ask me all the time whether or not the name they've chosen for their company is a good one. Or maybe they're thinking of using an acronym instead of the full name. I agree, naming your company can be a tough challenge. Then again,...
