The Wax Blog

If there's nothing else you learn from this site please, please, PLEASE promise me you will stop viewing media placements as something that can replace advertising. It's one of the worst misconceptions that exist in the marketing and PR world today. And it's not your...

People ask me all the time whether or not the name they've chosen for their company is a good one. Or maybe they're thinking of using an acronym instead of the full name. I agree, naming your company can be a tough challenge. Then again,...