Author: Bonnie Harris

NEWS: New Service for Selling and Buying FBA Businesses

NOTE: We get a lot of marketing news releases. We thought posting the most recent, relevant, and otherwise noteworthy might be of interest to our readers and subscribers. Follow the category “news” for these posts. Fulfillment by Amazon businesses (or FBA businesses) are now a billion-dollar industry. That’s even more incredible since it’s only been a […]

7 Ways to Make Ephemeral Content Better

Continuing our series on major trends in communications in 2022, in this installment we’re discussing ephemeral content and how to harness it for effective marketing. What is Ephemeral Content? Traditionally in marketing and communications emphasis has been on evergreen content – something that will stay visible and relevant for years. Evergreen content is still important […]

Five Ways that AI is Shaping Analytics in 2021

It’s no shock to anyone who works with analytics and data that AI is changing everything. From automating some of the data analysis processes of the past to new promising ventures with Big Data and machine learning, major things are coming to this element of business. When it comes to AI shaping analytics, here are […]

What does Nationwide 5G mean for IoT?

Since the announcement of nationwide 5G, it seems that almost every day, a cellular provider comes up on the television during a commercial break to tell us that nationwide 5G is going to revolutionize the world. Now, two years after the first introduction, Americans are starting to see 5G phones and plans become more of […]

Augmented Reality Meets 5G Technology

One of the hot topic phrases of 2021 has been immersive technology, more specifically, augmented reality (AR). A main contributing factor to the rise of interest and implementation from digital marketers has been the opportunities that 5G creates for the augmented reality industry. In the Wax Marketing Blog’s first installment of the 5G Experience series, […]

5 Ways 5G Will Change Digital Marketing

We are officially living in a world where nationwide 5G technology is an everyday reality. For most people, this means faster phones, internet, and streaming capabilities. For digital marketers, it’s a new realm of possibilities just waiting to be explored. As digital marketers, we work in an industry where user experience is at the top […]

3 Ways Small Business Can Adapt Visual Search Practices

Small business is known as the backbone of America. In fact, with more than 30 million small businesses across the country, they account for 48% of the country’s total workforce. With this being the case, in 2021, one of the biggest concerns regarding the success of most small businesses is the lack of motivation from […]

5 Pioneering Companies Leading the Way in Visual Search Marketing

Visual search marketing is breaking down new barriers for businesses every year and we are seeing this the most in the field of ecommerce. With more than two-thirds of online sales1 being made on mobile devices, utilizing visual search and e-commerce stores is a sure-fire way to increase revenue. In our first blog on visual […]

4 Reasons Visual Search is a Top Marketing Trend of 2021

The term “Visual Search Marketing” has been around for a number of years. Although large companies like Bing, Yahoo and Google have been utilizing visual search technology in their search engines for a while now, it wasn’t until recently that this type of technology reached a point where it could become a top trend in […]

Using a Smartphone to Create Professional Videos

Being stuck in your house does not imply that you cannot film professional-looking videos.  While video creators are no longer able to go to the studio on a daily basis, travel across the world, or shoot freely in any given location other than one’s own homes, it is possible to create attractive videos with the […]

How the Internet of Things is Revolutionizing Healthcare

The challenges of the COVID-19 pandemic completely upended the way healthcare is administered in the United States and around the world. Experts believe one silver lining to the pandemic is the acceleration of revolutionary advances in medicine and medical care. If there’s anything to expect from a post-pandemic world, it’s a significant change to many forms of providing care.