Rocking the color grey
The number of people attempting to provoke us has significantly grown, and it’s not getting any better. The Grey Rock method was created as a psychological strategy for disengaging from toxic people and conserving energy for the things that energize us. The idea is to make yourself as bland as possible—like a dull grey rock.
Measuring Internal Links
Internal links are not just pivotal for SEO, they also enhance user experience by guiding visitors to more relevant content, increasing the time they spend on your site. For deep content, the strategic use of internal links can help in creating a cohesive content ecosystem that reinforces your site’s authority and value to the reader. […]
Commit to Deep Content in 2024
The battle for online attention and engagement is fiercer than ever. Rather than trying to improve this situation with more deep content, too many marketers are contributing to the problem with a proliferation of shallow content – quick, clickbait-y articles, thinly veiled self-promotional posts, and keyword-stuffed pieces. They’re prioritizing quantity over quality. Instead of entering […]
Engage Your Audience with Interactive Content
In this next installment of our series on major trends in communications for 2022, we’re talking about interactive content as part of a strategy that works in tandem with emotional marketing and ephemeral content. As we discussed in our piece on ephemeral content, one of the top tips for ensuring your content has an impact […]
Emotional Marketing for Our Emotional Times
People have been appealing to emotions to motivate others for millennia. Aristotle himself established techniques for emotional appeals that were quite persuasive. While appealing to emotions may seem manipulative, it’s usually not nefarious. Emotional marketing connects people with the things they want and need on a deeply personal level. True, some marketing and advertising campaigns […]
WriteSonic vs Jasper – Which AI Writing Tool Tops the Chart?
In the digital world, efficiency is vital, and nothing says efficiency like Artificial Intelligence (AI) tools tailored to simplify content creation. Two popular choices, WriteSonic vs Jasper, have captivated content creators with their unique features and ease of use. I’ve been playing around with both of these tools for the last several months. I prefer […]
Top Tools for Voice Search Optimization
Voice search is gaining in popularity and you can’t afford to ignore it. It’s part of SEO that marketers don’t often think about, although we were writing about it at Wax several years ago. (Here’s a link to that post…some interesting stuff on where it came from if you like that kind of thing.) Every […]
4 Marketing Books to Buy Now
People ask me all the time for “great marketing books to buy now.” Because my clients are either business owners or lead marketers in a fast-growing company, great means: An easy, quick read. Actionable advice to implement now. Up to date on the latest communications channels. Focuses on mindset, not just methods and metrics. That’s […]
Position Zero – The Featured Snippet
Once upon a time if a search result was at the top, it was considered the best. Now, a search result is superior if it has placement as the featured snippet, also known as position zero. This Google update populates snippets of information and positions them at the very top of search results for a […]
How to Optimize WordPress Website’s UX for Success
WordPress is the best content management system for most website owners these days. It has a huge community with great plugins and themes. There are also tons of WordPress migration services on the market for those who are eager to move to the well-known CMS. So, you can use them to move to WordPress and […]
NEWS: New Service for Selling and Buying FBA Businesses
NOTE: We get a lot of marketing news releases. We thought posting the most recent, relevant, and otherwise noteworthy might be of interest to our readers and subscribers. Follow the category “news” for these posts. Fulfillment by Amazon businesses (or FBA businesses) are now a billion-dollar industry. That’s even more incredible since it’s only been a […]
7 Ways to Make Ephemeral Content Better
Continuing our series on major trends in communications in 2022, in this installment we’re discussing ephemeral content and how to harness it for effective marketing. What is Ephemeral Content? Traditionally in marketing and communications emphasis has been on evergreen content – something that will stay visible and relevant for years. Evergreen content is still important […]