Author: Bonnie Harris

Visual search marketing is breaking down new barriers for businesses every year and we are seeing this the most in the field of ecommerce. With more than two-thirds of online sales1 being made on mobile devices, utilizing visual search and e-commerce stores is a sure-fire way to increase revenue. In our first blog on visual search, we dove into the specifics of visual search and why it is projected to be the top marketing trend of 2021. Some companies are doing it better than others, however. Here's how Amazon, eBay and other e-commerce juggernauts are dominating this new trend:
  1. Amazon
Amazon is the fastest-growing e-commerce company in the United States. Although well known, it is still stunning to look at Amazon’s projected sales in 2021. According to emarketer.com, the juggernaut of online sales is projected to gross $367.19 Billion in sales this coming year. So it’s no surprise that Amazon would be one of the leaders in visual search marketing. StlyeSnap  is the software that Amazon created to enter into the visual search market. StyleSnap helps users shop for clothes and accessories online, generating recommendations for similar items in the same style. Jeff Wilke, Amazon’s Consumer Worldwide CEO explained how the software works stating, “When a customer uploads an image, we use deep learning for object detection to identify the various apparel items in the image and categorize them into classes like dresses or shirts. We then find the most similar items that are available on Amazon.” The software will incorporate brands, customer reviews and price ranges in its analysis.
  1. Ebay
Ebay is often looked at as Amazon’s younger cousin. Landing in the top 3 of projected e-commerce sales in 2021, Ebay is projected to generate over $38 Billion in sales this year.

The term “Visual Search Marketing” has been around for a number of years. Although large companies like Bing, Yahoo and Google have been utilizing visual search technology in their search engines for a while now, it wasn’t until recently that this type of technology reached a point where it could become a top trend in the digital marketing world. In this blog, we'll walk you through the basics of what visual search is,  and why it is on the cusp of becoming the biggest marketing trend of 2021. What is Visual Search? Simply put, visual search uses Artificial intelligence (AI) technology to help people search for items using real-world imagery as opposed to a text search. When someone performs a visual search, they are searching for a product using an image, which saves them the hassle of typing multiple keywords into a search engine in hopes of finding what they are already currently seeing. Imagine you are on a hike in the woods and come across an animal or flower that you want to know the name of. As we know, it can sometimes be incredibly difficult to describe exactly what you are seeing. Instead, you take a picture of the object, using Google Lens, for instance. The software will identify the object as well as give you information on what you are looking at. There are a lot of reasons why visual search is becoming such an important component of integrated marketing, but here are the main top four:  
  1. The Demographic Demands It
Visual search has been around for several years so why is it now, in 2021, becoming a top trend? The answer is simple. Millennial and Generation Z consumers are drawn to visual search capabilities more than any other new technology. In fact, 62% of Millennials  desire the ability to visually search for products online. With Millennial consumers making up over 30% of total retail sales and Generation Z accounting for $44 Billion in buying power, it’s important that marketing trends closely follow these generational tendencies.
  1. Statistical Success

Being stuck in your house does not imply that you cannot film professional-looking videos.  While video creators are no longer able to go to the studio on a daily basis, travel across the world, or shoot freely in any given location other than one’s own homes, it is possible to create attractive videos with the resources available at home.  Filming Professional Videos While Working from Home

Mobile apps are changing every year, and the rapid improvement in mobile technology is constantly opening up new opportunities. With that in mind, brands that fail to keep up with the latest developments will quickly fall behind the competition. In this article, we’ll take a look at three of the most notable mobile app development trends for marketers and other stakeholders to keep in mind throughout 2021. Don’t hesitate to check out our website for more information if you want to learn more about professional iPhone app development. Wearable Technology Wearable tech is growing even more rapidly than the broader mobile market, including everything from fitness tools to smartwatches and a variety of other items. While some of these trends will fizzle out over time, others are here to stay for the foreseeable future. With that in mind, apps for wearable devices are no longer a tiny subset of the mobile app market. Companies in more and more industries can now benefit from dedicating development resources to wearable tech. These items will likely become even more commonplace over the next several years. Mobile E-commerce Sales

Note: If you received an actual card from me hopefully you weren’t offended by my greeting this year. Sometimes the only way to express oneself is through bad grammar and profanity. Personally, I find the combination quite soothing. [pullquote] “It does not do to leave a...

-with Ayanna Mehta Now that the media has shape shifted into a constant, chaotic news cycle, consumers have to constantly alter their methods for seeking out accurate news and information.  Ever evolving to remain relevant (profitable) media organizations continue to adapt and redefine new ways to get revenue - and media sensationalism is typically at the top of the list. It's important to understand how headlines drive media sensationalism that in turns motivates our ADD-induced eyeball action. The more clicks an online news organization gets, the higher its traffic numbers, and the more they can charge for ads. That’s the revenue-generation principle of almost every news online site today, whether it’s a traditional publication or primarily a digital one. The better" the headline, the greater the trigger for us - and the greater the number of clicks. It’s also a breeding ground for reporting on news that originates in conspiracy theory. (We’re not discussing QAnon here, but the media does need to take responsibility for that.) This past April in a piece on coronavirus conspiracy theories, New York Times’ Max Fisher wrote “..The belief that one is privy to forbidden knowledge offers feelings of certainty and control amid a crisis that has turned the world upside down. And sharing that “knowledge” may give people something that is hard to come by after weeks of lockdowns and death: a sense of agency.” With actual fact checkers a thing of the past, there’s no mechanism for granting validity - resulting in a perfect storm of disinformation. From politics to the pandemic, we really don’t know what’s happening in our world, or what will happen tomorrow. Digging into the media feels like a way to regain control, but what you have to realize is that most of the news media is no longer news. In fact, media sensationalism is actually betraying us and making things much, much worse. Mind pollution is only one of the problems.  [pullquote]People hear what they want to hear. Not only does the media know this, they are making money off of it.[/pullquote] Understanding media sensationalism and its relationship to revenue  is the first step to help cut through the clutter. Not only that, this knowledge can reduce the amount of emotional turbulence you may feel, particularly if you’re prone to doomscrolling. In your search for facts, make sure you're filtering your information based on these following unfortunate truths about the state of most media today:

After the last presidential election the internet went wild, creating a polarity that damaged friendships, split families, and even destroyed marriages. For many people it was disturbing but for people like me, someone that worked in social media all day long, it was nothing short of traumatic.   Every day I had to sift through the growing stream of virtual sound bites to find good curation sources. Every day I saw both sides of the argument get stronger and stronger, and frankly it drained me. Three months after the election I had to go entirely off the grid for four days. I realized my mind had become polluted. I was chronically tired, angry, sad, stressed and experiencing a lot of other emotions at the same time. I had to come up with a way to manage my time online that didn’t damage my energy and my emotional wellbeing. Literally, I had to find a way to clear the fog in my head. As we protect ourselves against the virus, many friends are home spending a lot more time in social media - and their minds are becoming polluted as well. It doesn’t matter if you’re right or left – the techniques used by today’s influencers (many of them either trained by Steve Bannon or copying his methods, bless his black little heart) are being used not just to influence us but more importantly - to make us angry enough to do something.  Are you feeling overly fatigued, angry, frustrated? It might not just be the quarantine. Here are few ways I handle mind pollution that might help you as well.
  • Try to remember that hardly anything you read as a headline or sub-headline is a fact.