Top 8 ideas to improve your brand initiatives through marketing efforts

You have the vision in your mind: what your brand stands for, its personality, what it promises to customers. But despite your best marketing efforts, sometimes brand initiatives don’t quite deliver your glorious vision. It’s probably time to re-evaluate your core brand identity, a practice you should actually do fairly often. Assess the what, why […]
The Top 5 things you need to consider when choosing a font for your site
Making a website font choice for your site can be tricky business. There’s a couple of things you need to know before diving in and selecting a font out of the blue for your website. In fact, a font is tied to many different characteristics of your business; you may not even realise. It’s such […]
Account-based marketing belongs in your marketing plan: Here’s why
The savvy B2B marketer uses a diverse, multi-pronged approach to attract prospects and drive existing clients to purchase again. But one strategy – account-based marketing – outperforms the rest in today’s marketplace. In fact, SiriusDecisions reports that 93% of B2B marketing leaders consider account-based marketing extremely important for success.
Best 8 Marketing Books to Read in 2019

In a dynamic, ever-evolving field, it’s essential to stay updated with blogs, news and social posts to keep ahead of industry trends, but marketing books offer invaluable, more in-depth insight that you won’t often find elsewhere. Learning from the successes and failures of the pros will help you develop your marketing skills and create more effective campaigns.
4 Reasons Your Clients Business Online Reputation is as Important as Your Own

A business’s online reputation is extremely important, and many business owners understand this. According to a recent study conducted by TripAdvisor, 97% of business owners agree that online reputation management is important. Although most business owners understand the importance of their own online reputations, many do not understand that their clients online reputations are also very important. If your client’s online reputation is negative, it could be negatively impacting your business. There are many reasons for this, but in this article, I will be discussing the four main reasons why your client’s online reputation is just as important as your own online reputation.
4 ways AI can improve your marketing strategy

The future of marketing will be revolutionized by a powerful, nonhuman force: artificial intelligence (AI). Even now, AI and marketing-powered solutions can streamline your marketing efforts and give you an edge on your competition. According to Gartner, AI technologies will be virtually pervasive in almost every new software product and service by 2020. Fear not, as AI is not expected replace you, the marketer, any time soon. It can, however, make your job easier by allowing you to focus your efforts on addressing important challenges by using AI and marketing.
Not just a trend: How to capitalize on experiential marketing

Fast-forwarding through TV commercials, using ad blockers on mobile and desktop, skipping ads entirely with streaming services subscriptions…these are the behaviors of today’s consumers, who don’t want to be bothered with pushy ads or salesmen. They value materialism less and personalization more.
4 Infographic Marketing Tips Seasoned Marketers Use

Creating infographics have been one of the most widely used content marketing strategies for the past few years. They are great for grabbing people’s attention, explaining important concepts, and sharing statistics. Unfortunately, as more people began to realize the power of infographics, everyone starting creating them for their websites and their quality started to go […]
The Right Way To Calculate Marketing ROI

ROI is an acronym business loves to talk about. It’s one of the most important figures you have to take into account. Marketers often focus on superficial and short-term aspects of investments instead of something as crucial as ROI. People often talk about ROI in the context of fortune 500 companies, but that’s starting to change. With the knowledge of investment opportunities spreading, every business must know how to calculate and use their marketing ROI for successful ventures.
8 Marketing Podcasts to Listen to in 2019

As the final year of this decade is well underway, it’s pretty awe-inspiring to think back about how our culture – and consequently the marketing industry – has evolved. It can be a challenge to stay current in such an ever-changing field. Blogs, news and social posts can help you stay ahead of the curve but one of the most valuable sources for marketing insight has made itself known in a rapidly growing, new channel – marketing podcasts.
Vertical video and what you need to know about IGTV

Smartphones have changed the way we socialize and process news, entertainment and advertisements. Vertical video is undoubtedly one of the most effective ways to reach the hyper-stimulated, visually hungry consumers of today. According to Breadnbeyond, a startling 57% of video play worldwide occurs on mobile devices. With this shift from desktop to phones, the need to transform how we present our businesses to suit the mobile format is greater than ever. Videos are no exception.
5 Key Digital Marketing Trends for 2019 and Beyond

Have you ever found yourself thinking something along the lines of “Marketing has changed more in the past two years than in the previous 50”? Adobe’s Digital Distress Survey 76% of surveyed marketers agreed to this exact phrase back in 2013. Skip to 2019 and digital marketing trends seem to be accelerating rather than slowing.