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4 Reasons to Rethink Your Influencer Marketing Strategies

If you’ve been reluctant to go beyond dabbling in the influencer marketing game thinking it’s just a fad, think again. Influencer marketing campaigns have been around for several years now, and their popularity only continues to grow. This increased focus is in reaction to  data that traditional ad campaigns simply aren’t as successful as they […]

5 Website Elements That Can Drastically Improve Your Conversion Rates

Improve your conversion rates with these simple tips. With how much time people spend on the internet, it has become a must for brands to establish their online presence. Whether you’re a freelancer, a small corporation on the rise, or a small online shop owner, building your brand through your website helps expose your business to […]

The Wax Blog makes new list of top social media and marketing blogs

This isn’t even a humble brag – it’s a full-on total brag. We were blown away to see the list from and the Lately Blog of the Top 50 Social Media and Marketing Blogs to follow of 2018.  The new list includes most of our heroes including Marketing Profs, Convince & Convert, Neil Patel and […]

Vital Epiphanies in Software Delivery from Dr. Mik Kersten

Project to Product: How to Survive and Thrive in the Age of Digital Disruption with the Flow Framework

Dr. Mik Kersten, CEO of Tasktop, recently published a book titled Project to Product: How to Survive and Thrive in the Age of Digital Disruption with the Flow Framework. In his book Dr. Kersten discusses The Flow Framework – a new approach for connecting the business to technology, which bridges the gap between business strategy and […]

Your Guide For Designing a Virtual Reality App

virtual reality app

This past year, virtual (VR) and augmented (AR) reality technologies had a reasonably slow start, with the cancellation of major projects like Intel’s Project Alloy and the HTC Daydream headset. However, despite drawbacks like these, users and business owners alike still believe that VR has a bright future with a lot of potential. Some brands […]

How to Make Your CTAs Irresistible to Your Site Visitors


Let’s face it: The success of your marketing campaign relies heavily on how effectively you can get people to do something. Whether it’s to download a guide, join a webinar, or buy a product. Making irresistible CTAs not only encourages user engagement, but it also generates leads, cultivates customer relationships, and increases your website’s conversion rate. And […]

5 Tips for Giving Holiday Business Gifts

For B2B companies, particularly those in the services industry, deciding whether to send a gift during the holidays can be a difficult decision.  Once the precedent has been set, it’s probably necessary to make it a tradition. Deciding what to give can be a pretty challenging endeavor as well. The following are five tips for […]

How Data-Driven Facebook Marketing Can Future Proof Businesses

facebook marketing

When marketing is done, it’s not a matter of randomly coming up with campaigns out of the blue. It requires a strategy that works best when driven by supporting data. The same is true if you intend to do Facebook marketing. Facebook has proven that it has evolved from a mere social networking platform, but […]

The Power of Ephemeral Content

ephemeral content

At first glance, ephemeral content appears to be yet another buzzworthy trend making rounds throughout the marketing industry. But after making a disparaging remark at PRSA ICON recently, I was schooled by a few marketers who helped me explain why this type of content is so engaging. I’m not alone. ntroduced by Snapchat in 2011 these […]

Twitter for Marketing – A Refresher

Twitter for marketing

Twitter has been one of the biggest social media platforms for more than half a decade now, which means some of your potential customers are using it. 69 million people in the US are on Twitter, but what’s more interesting is that nearly half use the social network every day. While this is a known fact, […]

Bridging the Gap with Integrated Marketing Concepts

integrated marketing concepts

PRSA ICON is an appropriate name for what has become a truly iconic event in the world of communications. For the past four years, I’ve had the honor of presenting integrated marketing concepts at the conference. Each year, I’m amazed at how rapidly communicators are embracing integration and using it to their best advantage. This […]

4 Big Ways to Use Livestream Marketing

livestream marketing

Livestream Marketing and Your Integrated Marketing Plan Livestream marketing is growing in popularity in all different areas. Sports teams can now broadcast their games across the internet, bands can reach a bigger crowd online and companies can market to their unique audiences. Multiple social media platforms now offer users livestreaming marketing capabilities too. Whether you […]