Small Business

Too many brands ays have a sole focus on attracting new clients to their business. They completely overlook the customer base they already have. Remember it actually costs a lot more money to attract new clients to the business that it does to achieve repeat business. Most successful companies focus on customer retention as a major stake in their marketing efforts. 

Integrating Facebook ads into your marketing mix Thinking of Facebook as a silo can lead to failure.  In other words, assuming that all advertising messages, calls-to-action and follow-up activities need to be kept within Facebook limits results and keeps many advertisers from fully maximizing the potential of Facebook. Thinking...

Out of control e-mail chains. Confusing shared spreadsheets. Files carelessly strewn about multiple cloud storage accounts. If your marketing team isn’t using project management software, you’ve probably encountered these problems at least once…if not every day. E-mail, while a go-to for convenience, is not agile when it comes to keeping a team of employees on the same page. And trying to manage the unpredictable situations that crop up in marketing – like a client’s change of mind about details of a project – can quickly turn into a nightmare without a central hub to get the word out to the whole team fast. That’s where project management software comes in. This kind of software reliably tracks progress on tasks and projects, hours spent, budget, reporting and allows teams to communicate in one central place.

social mediaHow to add more time to your day for social media.

Extending your social media presence beyond your company's profiles has many benefits, including direct engagement with customers, increased transparency, new interest, press coverage and gained authority in your industry. Despite the potential new business opportunities that come from having a strong personal brand, most CEOs ignore the free marketing that social media provides. The 2015 Social CEO Report found that more than 60 percent of CEOs have no social presence at all, and zero Fortune 500 CEOs have a presence on the six most popular social media channels. Small business owners have the advantage of growing their following organically as their company grows, which helps solidify strong, genuine relationships early on. But with all the challenges small business owners face and the multiple directions they're pulled in, social media may be on the bottom of the priority list. If this sounds like your business, use the following tips to create profiles that benefit your business and to spend time interacting with followers to achieve new growth.

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