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Social Media

Integrating Facebook ads into your marketing mix Thinking of Facebook as a silo can lead to failure.  In other words, assuming that all advertising messages, calls-to-action and follow-up activities need to...

Influencer marketing has occupied the minds of many digital marketers over the past couple of years. It seems like many people are doing it and even more authors are writing...

Just last month we learned about the new Facebook branded content policies. Given the growing popularity of branded content, it’s appropriate to look at the impact this change brings to marketers....