Social Media

In today’s martech landscape, there are just over 5000 marketing technology companies, dubbed the ‘Martech 5000.’ The categories of martech revolve around five major themes:
  • Advertising & Promotions
  • Content & User Experience
  • Social & Relationships
  • Commerce & Sales
  • Data & Management
Industry professionals often refer to the programs used to perform daily business activities as a “stack.” This buzzword was first coined by tech companies to indicate a group of programs used to create a single web or mobile application, and the term “stack” is now used more broadly to indicate a group of programs or services that help a business unit achieve its goals. With the seemingly daunting number of options available, it can be difficult for businesses to decide which stacks are right for their business needs, especially now with teams working remotely. If your distributed teams are having a hard time collaborating effectively, it might mean that your business needs to take a look at its current marketing technology. The first step toward finding a solution may be to take inventory of what tech is working and not working for your teams, and try to categorize them into one of the five buckets. If you’re not quite sure where to begin, keep reading for some starter points on what key areas your teams can review and optimize.

Advertising & Promotions

Instagram has nearly 1 billion active users around the world. Like other social media platforms, Instagram is full of features to entertain and engage users. The modern social media channel reveals Instagram updates frequently, and keeping up with social media changes is a challenge. So lets us find some of the most important Instagram features that benefit both users and marketers. Since its launch, Instagram has added many features that benefit both brands and personal users with paid ads as well as organic posts. Let’s dive deep into Instagram’s classic features and new updates.
  1. Instagram Dark Mode
Users can now enable dark mode for Instagram. Instagram users with certain operating systems such as iOS 13 and Android 10 are now experiencing the darker version of Instagram on their mobile devices. If you have these versions, you can now enable and disable through display themes.
  1. Restrict
Instagram has launched a new feature called Restrict that will allow users to block interactions from users. Restrict feature is different from blocking someone because the profile which has been blocked will know that they are blocked. If a user sends a hateful comment to your account, no one will be able to see it but them. The account user will be able to reveal the comment if they are interested, otherwise restrict comment will be in its place.

Customers are human. They are complex and changeable and yearn to feel valued and understood. As marketers, we tend to focus exclusively on demographic characteristics to lump them into groups to target. But the wants, needs, interests and values of a customer cannot be determined...

A clear understanding of your target audience is essential to marketing success. It should shape everything from your brand’s tone and messaging to your content style and distribution. And knowing your audience isn’t as simple as having a typical customer in mind. True depth of...

Social media platforms, like Facebook, Instagram and Pinterest, are attractive to marketers for obvious reasons. However, the popularity of mobile messaging apps surpassed that of social media apps back in 2015, and the gap only continues to widen. It’s no surprise then, that these apps offer serious message marketing potential. More than half of U.S. residents will use a messaging app by 2022, with the most popular Facebook Messenger app alone projected to reach 138.1 million users. Not only this, but when it comes to business, 56% of users would rather message a business than call and over 50% are more likely to shop with a business they can message.

To be a functioning professional in the digital e-commerce environment it’s important to be as present and multi-functional as possible. Mobile apps offer the perfect opportunity for business owners to connect with their target audiences. APIs or Application Programming Interfaces are what allows one piece of software to share information with another. Although invisible to the user almost everyone has interacted with and most likely benefited from an API. APIs give businesses the ability to embed maps, process payments and run different apps in conjunction with each other. Using APIs with some or all of the following applications can help better integrate your business, improve customer interactions and streamline your business operations.

Trust isn’t easy to come by in today’s marketplace, where most consumers conduct online research before making a purchase. Thought leadership is one of the most worthwhile marketing strategies for attaining consumer trust and boosting brand value. Not only does this marketing strategy keep your content well from running dry, but it also helps your business attract website visitors, talented employees, potential partnerships and new customers. Despite its lofty title, thought leadership is essentially the sharing of industry expertise with the goal of establishing your business as an authoritative leader in the field. Successful thought leadership marketing is about harnessing your existing knowledge and sharing it to inform and inspire others, without specifically promoting your products/services (although you will undoubtedly see an increase in sales). So how is it done? Read on to learn the who, what, where, when and why of turning your brand into a trusted source that consumers turn to.

You have the vision in your mind: what your brand stands for, its personality, what it promises to customers. But despite your best marketing efforts, sometimes brand initiatives don’t quite deliver your glorious vision. It’s probably time to re-evaluate your core brand identity, a practice you should actually do fairly often. Assess the what, why and how of your business to identify your purpose and what sets it apart from your competitors (which also requires some research of the competition). Once you’ve nailed down your objective, then you can start thinking about how best to communicate it to your target audience. These eight strategies will help you take your brand initiatives to the next level.

Smartphones have changed the way we socialize and process news, entertainment and advertisements. Vertical video is undoubtedly one of the most effective ways to reach the hyper-stimulated, visually hungry consumers of today. According to Breadnbeyond, a startling 57% of video play worldwide occurs on mobile devices. With this shift from desktop to phones, the need to transform how we present our businesses to suit the mobile format is greater than ever. Videos are no exception.

Video orientation matters.

Social media platforms, like Snapchat and Instagram, have accelerated the rise in the once frowned upon vertical video. Research has shown that 94% of the time, people hold their phones vertically. Videos created to fit that orientation simply capture more attention because they take up the full screen. They also create less opportunity for distraction and require no extra movement – however minimal – from the user. As insignificant as a simple turning of the phone may seem, it can destroy an ad’s chances of success. A Mediabrix study revealed that only 30% of people turn their smartphones sideways while watching horizontally oriented videos. What’s more, people presented with horizontal video ads only watched 14% of the ad. The majority of that little time was spent searching to close the ad. Vertically oriented video ads, however, were watched completely 90% of the time. People obviously want their information in a fuss-free format.

It makes sense.