The Wax Blog

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In the world of business and marketing, there always has to be a two-way relationship. To find success, you’ll want to rely heavily on your marketing tactics to get you...

Marketing within the B2B marketplace presents a number of unique challenges and opportunities. A lot of companies within this sector are making some pivotal mistakes when it comes to their...

Brand and business ambassadors aren’t always that easy to come by. The market is a heavily saturated place, and with more consumers turning to digital means to get what they...

Can a marketing agency help you create the best strategy? Flickr Most small business entrepreneurs are encouraged to work with marketing agencies nowadays. It’s seen as a smart way of...

You may wonder whether you should incorporate a social media employee advocacy program into your integrated marketing plan. There are many good reasons to do so – it increases the...

Marketers who are worth their salt don’t view keyword research as a side dish – it’s one of the main dishes that you cannot take for granted. Targeting the right...

“Our goal for the book was to codify a new marketing paradigm which our readers could leverage in order to build strong bonds with their stakeholders.” – Rina Plapler, author...

Keeping up with the changing marketing technology and strategy is tough. Conferences have to have dynamite content and great networking opportunities to make it worth your time. At Wax Marketing...