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The Wax Blog

Artificial intelligence (AI) used to be a concept for science fiction. Now, it’s a part of everyday life. It has become so widely integrated into basic technology that it seems...

One of the most wonderful things about the modern world is that it’s now possible for more people than ever to create their own business without the kinds of resources...

A brand reputation is an extremely fragile concept. As Warren Buffett said, “It takes 20 years to build a reputation and five minutes to ruin it.” We all make mistakes,...

  Do you have what it takes to get the best job in crypto? Become a Crypto Ambassador. 

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In the world of business and marketing, there always has to be a two-way relationship. To find success, you’ll want to rely heavily on your marketing tactics to get you...

Marketing within the B2B marketplace presents a number of unique challenges and opportunities. A lot of companies within this sector are making some pivotal mistakes when it comes to their...

Brand and business ambassadors aren’t always that easy to come by. The market is a heavily saturated place, and with more consumers turning to digital means to get what they...

Can a marketing agency help you create the best strategy? Flickr Most small business entrepreneurs are encouraged to work with marketing agencies nowadays. It’s seen as a smart way of...

You may wonder whether you should incorporate a social media employee advocacy program into your integrated marketing plan. There are many good reasons to do so –  it increases the...