The Wax Blog
If you haven’t noticed the rise of influencer marketing campaigns, you haven’t been paying attention. Influencer marketing is the cousin of celebrity endorsement — updated for today’s consumer. With traditional...
How Hubspot began using Scrum to manage tasks…and everything got better Getting more done in less time. Those six words would make any manager brim with excitement. That’s also the...
You manage a remote team and heard about how Agile increased productivity in the software industry. You’ve seen the fruits an Agile approach and are wondering how to make the...
Remember the days when virtual reality was just a thing of sci-fi movies? More than just an entertainment item virtual reality and content marketing go hand in hand as part...
A #Fridayrant on a bad industry trend toward too many pretty words and not enough meaning. My first career was in the restaurant industry. One thing we had to do...
Thanks to SCORE for this excellent content on the importance of video for small business marketing. SCORE, the nation’s largest network of volunteer, expert business mentors, has published an infographic...
I’m speaking at the PRSA International Conference in Boston today on a topic I’m really passionate about. Personas have been a great tool in marketing for decades. In the modern...
In recent years, there’s been a lot of talk about the importance of marketing to millennials. But has your business made it a point to target the next generation of...
Social media marketing is a huge asset for any business with over a million new active social media users joining up every day. That’s an enormous amount of untapped potential...