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The Wax Blog

I’m speaking at the PRSA International Conference in Boston today on a topic I’m really passionate about. Personas have been a great tool in marketing for decades. In the modern...

In recent years, there’s been a lot of talk about the importance of marketing to millennials. But has your business made it a point to target the next generation of...

Social media marketing is a huge asset for any business with over a million new active social media users joining up every day. That’s an enormous amount of untapped potential...

The first SEO audit is the hardest, because chances are that you don’t have an effective framework in place for SEO quite yet–but at the same time, that makes the...

Live chat has become one of the most popular ways to deliver customer service. Enterprise adoption of this tool grew from 38 percent in 2009 to 58 percent in 2014,...

From a hot new band, to a boring car company, to every GenZ’s favorite social network, these unconventional marketing campaigns stood out from the crowd.  Life is too short to...

Don’t be afraid to help when it comes to your employees personal brand. Here are some benefits and ways to help them build a stronger reputation both off- and online....

5 easy tactics small to medium sized businesses can use for strong local SEO It’s no secret that running a small business requires skill in several different areas. You don’t need...

If you work in marketing, you probably get a martech-related sales email or digital ad daily. Choosing a martech solution can be challenging. Every solution promises to change the way...