The Wax Blog
Remember the days when virtual reality was just a thing of sci-fi movies? More than just an entertainment item virtual reality and content marketing go hand in hand as part...
A #Fridayrant on a bad industry trend toward too many pretty words and not enough meaning. My first career was in the restaurant industry. One thing we had to do...
Thanks to SCORE for this excellent content on the importance of video for small business marketing. SCORE, the nation’s largest network of volunteer, expert business mentors, has published an infographic...
I’m speaking at the PRSA International Conference in Boston today on a topic I’m really passionate about. Personas have been a great tool in marketing for decades. In the modern...
In recent years, there’s been a lot of talk about the importance of marketing to millennials. But has your business made it a point to target the next generation of...
Social media marketing is a huge asset for any business with over a million new active social media users joining up every day. That’s an enormous amount of untapped potential...
The first SEO audit is the hardest, because chances are that you don’t have an effective framework in place for SEO quite yet–but at the same time, that makes the...
Live chat has become one of the most popular ways to deliver customer service. Enterprise adoption of this tool grew from 38 percent in 2009 to 58 percent in 2014,...
From a hot new band, to a boring car company, to every GenZ’s favorite social network, these unconventional marketing campaigns stood out from the crowd. Life is too short to...