As marketers, we know that it is essential to build a local presence for your business. Search engine optimization is one of the few things we need to learn, but local marketing is another end of the story. This local marketing roundup can help small to...
Confusion, fear, distress — these are feelings all entrepreneurs have at some point in their careers. Entrepreneurship is filled with risk, and sometimes, the limitless possibilities and abundant dangers become overwhelming. Young business leaders are especially susceptible to a form of paralysis that makes business-related...
Why consider micro-influencer marketing? Influencer marketing is already regarded as one of the most popular and reliable techniques in online marketing. Meanwhile, micro-influencer marketing is emerging as the order of the day for many online marketers. Not only big companies but smaller ones are can take advantage of...
The first thing you need to do is to catch the attention of your audiences with apt use of captivating images, appealing topic headings, and consistency of the idea and goal of the presentation throughout. Keep the audiences engaged by optimum usage of slides, facts,...
If you’re like the majority of entrepreneurs across the globe, you probably find that your everyday work life is taken up with juggling the many operational tasks which are involved in running a business. As a marketer, you’re also probably ahead of many people when...
A Quick Background to Voice Search Optimization There’s far more to voice search than mere convenience. It's changing the way people receive information on the Internet, how users search for the information they need and even the users’ attitudes toward search engines in general. As Kenneth...
Instagram is growing and shows no sign of slowing down. There are currently over 700 million users, a user base more than double that of just two years ago. As an increasingly popular social medium, and one that yield engagement rates 60 times higher than...
I was honored to be asked to write an article for Communication Director, the premier publication for corporate communications and public relations in Europe and Asia. The following is an excerpt from that article, with a link to the entire piece for your convenience. [caption id="attachment_13168" align="alignright"...
By Melissa Nazar Video rules the online world today. So much so that 96 percent of B2B organizations are already using video marketing in their campaigns according to HubSpot. Studies have even shown that using the word “video” in your subject line will increase open rates...