The Essential Small Business SEO Audit Checklist
The first SEO audit is the hardest, because chances are that you don’t have an effective framework in place for SEO quite yet–but at the same time, that makes the first audit the most important. Take advantage of your new small business’ blank slate internet presence to build a great SEO foundation from the ground up. […]
4 Ways Live Chat Can Help Your Business Generate More Leads
Live chat has become one of the most popular ways to deliver customer service. Enterprise adoption of this tool grew from 38 percent in 2009 to 58 percent in 2014, Forrester reports. Live chat use will continue to grow over the next few years, with the market on track to expand at a compound annual […]
3 Unconventional Marketing Campaigns That Worked
From a hot new band, to a boring car company, to every GenZ’s favorite social network, these unconventional marketing campaigns stood out from the crowd. Life is too short to stay in your comfort zone. That’s especially true of marketing campaigns. Not every campaign can be an innovative stroke of genius. But neither can every […]
Why Your Employee’s Personal Brand Matters – and ways to help them build it
Don’t be afraid to help when it comes to your employees personal brand. Here are some benefits and ways to help them build a stronger reputation both off- and online. Just a few years ago, the concept of branding was limited mostly to businesses, and how companies cultivated their image. The concept has expanded to […]
5 Must Do’s for Local SEO
5 easy tactics small to medium sized businesses can use for strong local SEO It’s no secret that running a small business requires skill in several different areas. You don’t need to fight every battle to win the small business and marketing war, but it’s important to show up to the big ones. Like being visible online. […]
10 Essential Questions for Choosing a MarTech Solution
If you work in marketing, you probably get a martech-related sales email or digital ad daily. Choosing a martech solution can be challenging. Every solution promises to change the way you do your job in a big way — making your work easier, faster, more accurate, and better than the competition’s. Which makes sense. After all, […]
6 Things to know about FTC influencer marketing rules
Influencer marketing works well in terms of celebrity social media partnerships. In fact the Federal Trade Commission is wary of these posts fitting in a little too seamlessly. There are enormous benefits to influencer marketing as we all know. But like blogs there is some regulatory framework to wade through. Several companies and dozens of influencers […]
Creating More Impactful Presentations
How to Make Your Presentations More Impactful By Maurice DeCastro, Mindful Presenter Creating and delivering a presentation is a key part of any career, and a challenge that many people have to face – whether they feel they are ready or not. Delivering a presentation addresses a key fear for many professionals: public speaking. When […]
Understand the three tiers of influencers to save time and money
Let engagement drive your influencer marketing strategy By Matthew Steele 8 of the 10 most recognizable “celebrities” for teenagers are YouTube stars. Even if most of these so-called stars are unrecognizable to you, your audience may be hanging on every word they say. Even though high profile influencers may have enormous reach there are lower […]
How to Be a Better Marketer
When entrepreneurs want to learn advanced accounting techniques, they enroll in classes. When entrepreneurs are interested in boosting their knowledge about business finance, they go to school. Yet, when entrepreneurs believe their marketing strategies to be lacking, they tend to power through on their own, perhaps picking up a few tips from the web or […]
5 Ways to Spy on the Competition
Pablo Picasso once said that “Good artists borrow, great artists steal.” Everybody wants to innovate – to create something unique. Yet many great business ideas come from learning ways to spy on the competition. If you want to lead your market you must know what the leaders are doing. Many of my clients ask how I […]
Your Brand’s Repeat Business & Customer Retention
Too many brands ays have a sole focus on attracting new clients to their business. They completely overlook the customer base they already have. Remember it actually costs a lot more money to attract new clients to the business that it does to achieve repeat business. Most successful companies focus on customer retention as a major […]