How To Track Website Leads By Marketing Channel
Having a wealth of information is great, especially when it comes to Internet marketing campaigns and website leads. Online marketers build their lead generation websites to provide them with as much information about their potential customers as possible. However, even though they want to collect as much information as they can, they don’t always get […]
8 Things We Learned from the Reuters Digital News Report 2017
Plagued by fake news, political polarization and media bias—real or perceived—Americans have shifted their digital media consumption habits accordingly. The new Reuters 2017 Digital News Report pulls out some of the key developments in the world of digital media. The shifts are not just occurring on the consumer side of things. Struggling traditional business models are […]
Consumer Activism – Protests of the Purse
If you want to force a change in a company’s methods of production you don’t need to organize a protest, or even march in one. In a blog earlier this year Edelman’s Global Strategy Director David Armano described the impact of what he called “protests of the purse.” Consumer activism, Armano argues, needs to be considered as […]
Local Marketing Resource Roundup
As marketers, we know that it is essential to build a local presence for your business. Search engine optimization is one of the few things we need to learn, but local marketing is another end of the story. This local marketing roundup can help small to medium businesses in optimizing their business online, on a […]
The Lost Entrepreneur: Making Decisions When You’re Disoriented
Confusion, fear, distress — these are feelings all entrepreneurs have at some point in their careers. Entrepreneurship is filled with risk, and sometimes, the limitless possibilities and abundant dangers become overwhelming. Young business leaders are especially susceptible to a form of paralysis that makes business-related decision-making absolutely impossible. However, failure to make decisions more often […]
A guide to micro-influencer marketing
Why consider micro-influencer marketing? Influencer marketing is already regarded as one of the most popular and reliable techniques in online marketing. Meanwhile, micro-influencer marketing is emerging as the order of the day for many online marketers. Not only big companies but smaller ones are can take advantage of affordable micro-influencer marketing techniques. Who are micro-influencers? Micro-influencers are […]
Dos and Don’ts of Presenting
The first thing you need to do is to catch the attention of your audiences with apt use of captivating images, appealing topic headings, and consistency of the idea and goal of the presentation throughout. Keep the audiences engaged by optimum usage of slides, facts, graphs, and also quick wit and humor. Practice makes perfect, […]
Want to Grow Your Marketing Business? Here Are Some Top Ways to Go About It
If you’re like the majority of entrepreneurs across the globe, you probably find that your everyday work life is taken up with juggling the many operational tasks which are involved in running a business. As a marketer, you’re also probably ahead of many people when it comes to getting your brand name out there and […]
A Guide to Voice Search Optimization
A Quick Background to Voice Search Optimization There’s far more to voice search than mere convenience. It’s changing the way people receive information on the Internet, how users search for the information they need and even the users’ attitudes toward search engines in general. As Kenneth Sytian, head honcho for web design firm Sytian Productions […]
5 Steps to Using Instagram for B2B Marketing
Instagram is growing and shows no sign of slowing down. There are currently over 700 million users, a user base more than double that of just two years ago. As an increasingly popular social medium, and one that yield engagement rates 60 times higher than Facebook and 120 times higher than Twitter, Instagram is attractive […]
Using Personas for Communications
I was honored to be asked to write an article for Communication Director, the premier publication for corporate communications and public relations in Europe and Asia. The following is an excerpt from that article, with a link to the entire piece for your convenience. Why communications professionals are exchanging demographics for personas and other behavior-based tactics […]
Top Three Challenges to Traditional Video Marketing
By Melissa Nazar Video rules the online world today. So much so that 96 percent of B2B organizations are already using video marketing in their campaigns according to HubSpot. Studies have even shown that using the word “video” in your subject line will increase open rates by 19 percent, click-throughs by 65 percent and reduce […]