Testing Social Media Marketing for Continuous Improvement
Social media is always evolving and it’s crucial to stay on the cutting edge. You need to know what’s out there, but more importantly, you need to know what works and what doesn’t. Testing social media marketing isn’t always the easiest to figure out. Luckily, social media is the perfect place for experimentation. One bad […]
8 Effective Ways to Protect Your Organization from Increasing Security Threats
Security threats are rampant these past few years, with global ransomware predicted to exceed $5 billion before 2017 ends. Just last year’s breaches is devastating itself — 95% of the breached records were from the government, retail, and technology sector. These three sectors have our information in store that can be used against us. They […]
Small Business Saturday is Just a Few Days Away
Small Business Saturday is only days away – November 25th – and it’s an important observance. Despite the swamp of big box store advertising we trudge through this time of year, small businesses, from retail to service providers and more, still make up a significant portion of American business and employment. Small Business Saturday was […]
3 Takeaways from Successful Influencer Marketing Campaigns
If you haven’t noticed the rise of influencer marketing campaigns, you haven’t been paying attention. Influencer marketing is the cousin of celebrity endorsement — updated for today’s consumer. With traditional celebrity endorsements, you’d have a well-known person appear in your TV commercial or ad. With influencer marketing, you’re playing more to authenticity by getting well-known […]
Using Scrum to Manage Tasks
How Hubspot began using Scrum to manage tasks…and everything got better Getting more done in less time. Those six words would make any manager brim with excitement. That’s also the key takeaway from Joel Traugott, a marketer at HubSpot, about his experience adopting Scrum into the software company’s work routine. He recently joined Ryn Melberg […]
How to Use Agile to Manage a Remote Team
You manage a remote team and heard about how Agile increased productivity in the software industry. You’ve seen the fruits an Agile approach and are wondering how to make the magic happen with a remote team. Is it even possible? You bet it is! At DistantJob, we use it in all our teams, from recruiting […]
Virtual Reality and Your Content Marketing Strategy
Remember the days when virtual reality was just a thing of sci-fi movies? More than just an entertainment item virtual reality and content marketing go hand in hand as part of your integrated marketing strategy. Moving the industry toward VR shifts the tide into developing virtual reality and content marketing into an immersive experience. In […]
Stop with the pretty words already
A #Fridayrant on a bad industry trend toward too many pretty words and not enough meaning. My first career was in the restaurant industry. One thing we had to do was attend wine tastings held by the distributor so we could suggest new wines for the chain. Being only 22 years old, and not knowing […]
Video for Small Business
Thanks to SCORE for this excellent content on the importance of video for small business marketing. SCORE, the nation’s largest network of volunteer, expert business mentors, has published an infographic outlining the powerful impact of video marketing on small business sales. Businesses are creating cost-effective promotional videos in a range of categories. These include explainers, […]
Using Personas for Pitching
I’m speaking at the PRSA International Conference in Boston today on a topic I’m really passionate about. Personas have been a great tool in marketing for decades. In the modern communications world, personas are incredibly helpful but not often used. One area where they can add the most to a communications campaign is during the […]
4 Effective Ways to Market to Gen Z
In recent years, there’s been a lot of talk about the importance of marketing to millennials. But has your business made it a point to target the next generation of consumers dubbed Gen Z? If that’s not the case, it’s high time you start paying attention to their unique buying habits and attitudes and learn […]
Figuring Out Your Social Media Spend
Social media marketing is a huge asset for any business with over a million new active social media users joining up every day. That’s an enormous amount of untapped potential just waiting for your business’ reach. Paid ads help you reach that growing audience. The question is, what’s the right social media budget for your […]