Client Retention Techniques For New Businesses
It’s hard to build a loyal client base for any business, but new businesses definitely have a long road ahead of them. Without a long-standing reputation, it can be hard to gain the trust of potential clients. That’s why it’s so important to build solid relationships with every single customer you receive so as to […]
Fit Small Business Provides Small Business Big Advantages
America is the land of opportunity and nothing proves that more than the entrepreneurial spirit of small business owners. But as any business owner can tell you, the path to a successful business is long and not without its share of difficulties. Small business owners often dedicate their lives to their businesses. While big corporations […]
Tweak Your Twitter Marketing Strategy
Twitter can be an effective marketing platform when used correctly. Allowing you to easily connect with strangers around the world, it’s the perfect tool for building more leads and creating more brand awareness. You may have already tried Twitter and had few results – with so many people around the world sending so many tweets […]
Don’t Become Your Brand’s Worst Enemy
A company’s brand should be strong, clear of purpose, concise in expression, and perhaps even infallible. However, the humans operating it often are not. It is often simple human error, indirection, or even emotion that can start to show the cracks in your brand. Here are a few ways you and your team might end […]
7 Digital Marketing Podcasts All Marketers Should Listen To
Between new technologies and intense competition, the world is changing fast. To stay relevant you need to be learning and adapting all the time. We realize however it can be hard to spend time learning when you’re trying to build and run a business. With so many digital marketing podcasts out there, it’s hard to […]
User generated content – why it matters and how to use it
Encouraging user generated content (UGC) is one of the most important things you can do for your brand. It’s not that brand generated content isn’t important and doesn’t have a place. UGC just brings something fresh to the table. “It’s one thing for us to serve up a reference or a case study, but buyers […]
SEO is Way Easier Than You Think – Here’s Why
A lot of business owners are still really intimidated by SEO and the general difficulty of it. They just don’t understand all of the technical mumbo-jumbo and they also don’t have the time to devote to it either. The truth is that SEO is now no longer difficult. It’s really easy and if you have […]
5 Ways AI Is Transforming Digital Marketing
AI is everywhere these days. It powers our personal assistants like Siri, Alexa, and Google Home, prevents credit card fraud, and even successfully overturns parking fines. With each passing month, AI becomes ever more integral to our world. Last week we learned how AI is changing the job of designers. But the impact goes further […]
Time Management Tips For Project Managers
There are three important factors that come together when determining the success of a project. These are, of course, quality, budget, and time. In this post, we are going to deal with the latter. After all, time management is one of the most difficult things that for any project manager, especially when scope creep kicks […]
5 Ways AI is Changing the Role of Designers
Artificial intelligence (AI) used to be a concept for science fiction. Now, it’s a part of everyday life. It has become so widely integrated into basic technology that it seems it will eventually take human jobs. While that may sound alarming, there’s actually a lot of opportunities here, especially for web designers. Artificial intelligence has […]
Top Tips for Boosting Business Credibility
One of the most wonderful things about the modern world is that it’s now possible for more people than ever to create their own business without the kinds of resources that had previously been essential. All you really need is a computer, a great idea, and the drive to make it into a reality. However, […]
Building a Marketing Strategy to Fix a Damaged Brand Reputation
A brand reputation is an extremely fragile concept. As Warren Buffett said, “It takes 20 years to build a reputation and five minutes to ruin it.” We all make mistakes, and even some of the greatest and most popular brands have had their own share of disasters, with Volkswagen’s cheating on emission tests, as well […]