SEO

Learning about SEO is something that every marketer, blogger or business person trying to advertise their brand needs to do. SEO is one of the most important segments of digital marketing and without it, you can't expect great results. This is why more and more people try to master the art of writing SEO friendly content and using this technique to rank higher on Google. Despite best efforts there are still many common SEO misconceptions. This article will break down the 6 most common mistakes and teach you how to do the right thing instead. Let’s take a closer look.

Technology is growing and advancing at a rapid rate. Things that we never thought would exist are now part of our daily lives. From the invention of the home computer, the smart phone, and now the rise of AI machines, technology is evolving exponentially. One of the areas of tech that is growing the fastest is mobile technology. Over 80% of Americans own a smartphone as of February 2019 and the world of technology has improved with the growth in the number of users. Companies large and small are catering to the mobile platform with new developments. The customer experience is being vastly improved to be quick, easy, and painless. This is adding to the already existing convenience mobile technology offers. As the platform of choice shifts towards mobile in a big way, new trends will emerge. Over the next two years, the mobile industry will roll out many new improvements. Here are a few that we expect to see by 2020.

More Proactive Apps

Artificial intelligence might sound like a far-fetched idea, but the technology is already in use throughout mobile apps. AI is helping customers get what they want within a matter of seconds, all thanks to intelligent machines. From the minute most apps are opened, an AI is working to make the customer experience as smooth as possible. A good example of AI in action is when you are sent a message on an app like LinkedIn. Once the message comes through, the user is offered a number of ways to click and read the message. When the user goes to type a reply, an AI suggests things to write based on the context of the first message. These suggested sentences are designed so the user could conceivably click an auto generated response without needing to type anything. These generated responses are normally well written and related to the initial message; this is entirely possible due to AI. This proactive feature only adds to the amount of assistance we receive from apps everyday. More productive AI assisted apps will run faster, smoother, and offer more features than ever before. Your phone is getting to know you better and will use that to make your experience better.

Mobile First Indexing

mobile first indexing For a while now Google has been working on mobile first indexing to make websites more mobile friendly. Since much of the market has shifted away from home desktops and towards mobile phones, Google is taking steps to ensure mobile friendly websites rank higher in its eyes. Google will monitor websites and determine how they rank based on Google’s criteria, which is now prioritizing mobile friendly websites. This means features like easy to use buttons, quick loading, proper formatting for ease of use on mobile, and other aspects will result in websites ranking higher. In order to boost your website’s ranking on mobile, you will need to have a quality mobile site that is different than your desktop site.  

Personalized Mobile Experiences

Facebook marketing and advertising have a lot to learn from SEO, and vice versa. When integrated, Facebook and SEO strategies can be a powerful combination, though it might not be obvious at first glance. Here are some tips for synergizing Facebook and SEO to create more powerful results for your IMC campaigns. 

Think Beyond Marketing Silos

Six years ago analyst firm Forrester published a report showing that 86% of marketers see an integrated campaign as crucial to their success. A siloed approach to social media, content, paid search and organic search can end up feeling disjointed. As two of the bigger components of an omnichannel approach, integrating Facebook and SEO makes sense as a marketing priority. It’s important that social media, content, and search teams are not only briefed on each other’s activities but working together. An integrated team approach will improve marketing results, and probably save you some money too. When brands don’t connect all the different elements of their marketing strategies, they miss out on the potential to engage their audience from multiple angles. Facebook and SEO can work hand in hand when you're using communication as a basis for consistency. (If you're still planning your overall SEO strategy, there's more about SEO in 2018 here.)

Evaluate The Opportunity

How to gain success with SEO in 2018 by engaging your target audience and he right kind of content. Technology improves at an amazing rate every year and it's important to consider SEO for 2018. To keep a marketing website relevant and on top of the Search Engine Results Page (SERP) it is vital to stay current in Search Engine Optimization (SEO). 2017 brought in a lot of new things. SEO for 2018 heralds the arrival of even more. Some are expansions of last year’s trends while others are new ways of doing things that are emerging in the marketing world. Here are some ways to ensure success with your SEO in 2018:

Understand Mobile Marketing

More people are relying on cell phones, tablets, and other mobile devices to do their browsing, shopping and communicating. This trend is showing no signs of slowing down - the experts predict that the mobile market will continue its rapid expansion in 2018. What this means for websites is that not only do they have to be compatible with this format, or responsive in other words. They need content that is mobile-friendly as well.

Death is often temporary and perplexing in the world of search and Google, a fact only further proved when John Mueller of Google Webmaster Tools announced that Google would no longer support rel=author markup. Consequently, SEO professionals who preached authorship as the future of content ownership and recognition are losing trust from online marketers and authors who dutifully followed suit to maximize their content marketing strategies. But the loss of trust is premature; when you separate Google authorship from Author Rank, a path for managing your digital content becomes clearer and just as impactful.

Why Should I Still Care?

As Search Engine Land describes, Author Rank is derived from Google's 2007 agent rank patent and its relevance was renewed after CEO Eric Schmidt's comment in his 2013 book. "Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top [verified] results. The true cost of remaining anonymous, then, might be irrelevance." We now know that authorship markup and Google+ will not be a catalyst in identifying content ownership.

Long tail keywordsBy Tyler Weber, Marketing & Communications Director, Digital Solutions, Inc How often do you find yourself conducting a web search? To give you a little perspective, in 2013 over 100 billion searches were conducted on Google every month! And that number is expected to be even higher during 2014. The Internet is a vast sea of information and search engines were created to help us navigate the waters to find the destination that will satisfy our initial goal. Human beings are utilizing search engines to find information more than ever before, and the usage is only increasing. We use the Internet to do a variety of things, from shopping, to socializing, to keeping up on current events. We use the search engines like Google, Yahoo, and Bing to find information.