The Wax Blog

If you want your marketing plan to be a success, the customer experience must be central to the campaign. When you put customer experience above all other factors, you can...

We’re excited about the progress women leaders in the workplace have been making this year with news of GM’s C-suite leadership and other announcements like Pepsi’s charge to have women...

There’s never a shortage of tips and advice – e-commerce hacks – on improving e-commerce sales. And while some are indeed valuable, others are just outdated suggestions that produce little...

Social media may seem pretty cut and dry, but using it to market your brand effectively is no walk in the park. Not only is it difficult to keep up...

For any business to succeed, you need to retain your customers. Once you win your customers’ loyalty, you can expect a good amount of revenue from repeat purchases. However, if...

Hilary Topper, President of HJMT Public Relations and author of Everything You Ever Wanted to Know about Social Media gives us the inside scoop on conducting successful influencer marketing campaigns....

Digital voice assistants are takingoffe off. From Amazon’s Alexa to the Google Home, it seems like it won’t be long before a digital voice assistant is going to be a...

Google+ is Google’s social networking platform that launched in 2011. As of November 2016 Google+ had 440 million active monthly users. Although it’s sometimes forgotten by marketers there are several...

If you started an online retail business from scratch, or first ventured in selling products from your brick-and-mortar store, it will have been a daunting challenge. The choices are overwhelming...