The Wax Blog
For B2B companies, particularly those in the services industry, deciding whether to send a gift during the holidays can be a difficult decision. Once the precedent has been set, it’s...
When marketing is done, it’s not a matter of randomly coming up with campaigns out of the blue. It requires a strategy that works best when driven by supporting data....
At first glance, ephemeral content appears to be yet another buzzworthy trend making rounds throughout the marketing industry. But after making a disparaging remark at PRSA ICON recently, I was...
Twitter has been one of the biggest social media platforms for more than half a decade now, which means some of your potential customers are using it. 69 million people...
PRSA ICON is an appropriate name for what has become a truly iconic event in the world of communications. For the past four years, I’ve had the honor of presenting...
Livestream Marketing and Your Integrated Marketing Plan Livestream marketing is growing in popularity in all different areas. Sports teams can now broadcast their games across the internet, bands can reach...
If you want your marketing plan to be a success, the customer experience must be central to the campaign. When you put customer experience above all other factors, you can...
We’re excited about the progress women leaders in the workplace have been making this year with news of GM’s C-suite leadership and other announcements like Pepsi’s charge to have women...
There’s never a shortage of tips and advice – e-commerce hacks – on improving e-commerce sales. And while some are indeed valuable, others are just outdated suggestions that produce little...