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The Wax Blog

Last week I was fortunate to attend and speak at PRSA’s International Conference 2016 in Indianapolis. There are so many marketing hacks that as integrators, we use to shorten up...

Your small business is growing and life is getting hectic. Because of this, you’ve noticed that one of the first things to go as orders pour in is one-on-one customer...

Despite the popularity of social media darlings like Instagram and Snapchat, email remains a vital tool for every marketer and behavioral email marketing may be the most powerful of all....

Starting a small business can seem impossible. There is so much to do on the front end before you even open the doors. We are now in the age of...

Mobile friendly content will soon be a requirement for websites. Mark January 10, 2017 down in your calendar because that’s when Google starts cracking down on websites whose content is...

The majority of small business owners (66%) do not offer a 401(k) plan and 42% of those not offering it don’t see the value in it, according to the August...

Influencer marketing has occupied the minds of many digital marketers over the past couple of years. It seems like many people are doing it and even more authors are writing...

Just last month we learned about the new Facebook branded content policies. Given the growing popularity of branded content, it’s appropriate to look at the impact this change brings to marketers....

I want to try and provide some more logistical help in this blog as well as “theory.” PCI compliance is one area that has really screwed up some of my...