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The Wax Blog

With the online world developing so quickly, some marketing executives may underestimate the consequences for their brand of a negative online reputation. The power of the web is extraordinary, with...

SnapApp’s new Campaign Confidence Gap Report reports challenges with traditional B2B marketing campaigns, particularly with how bullish marketers feel about using non-integrated techniques. In fact the study found that 82%...

Forget what the experts say, press releases still matter As we move into 2017 one thing that’s for sure is someone, somewhere will announce that the press release is dead....

Integrating Facebook ads into your marketing mix Thinking of Facebook as a silo can lead to failure.  In other words, assuming that all advertising messages, calls-to-action and follow-up activities need to...

As most of you know, I do a lot of work with PRSA, the world’s largest organization of communications professionals. Recently they asked me for some thoughts on integrated marketing...

Customer Relationship Management (CRM) software is a popular type of enterprise software that is slowly working its way into more and more small businesses. But do you need CRM for...

How do you really measure integrated marketing? It’s an incredibly challenging aspect of integrated marketing for many different reasons. While multi-channel marketing campaigns typically measure the performance of each channel toward the...

Although books are making a comeback for the mainstream consumer, for entrepreneurs and business owners they’ve always been an important part of continuous improvement. Here are ten of the top...

Hands-free technology promises to change mobile marketing as more and more consumers rapidly come to rely on their mobile devices for everything from booking a table at their favorite restaurant...