The Wax Blog
As I mentioned last week, January is a great time to write a marketing plan. If you’ve never created a marketing plan before, or if your plan could use a...
I came out of the technology industry into marketing. One thing that struck me immediately was the lack of planning that goes on in marketing and communications. In software, if...
Want to get some outside help with building a strong marketing plan for 2017? Today’s startups and other companies are looking closely at how to chart the course for marketing...
With the online world developing so quickly, some marketing executives may underestimate the consequences for their brand of a negative online reputation. The power of the web is extraordinary, with...
SnapApp’s new Campaign Confidence Gap Report reports challenges with traditional B2B marketing campaigns, particularly with how bullish marketers feel about using non-integrated techniques. In fact the study found that 82%...
Forget what the experts say, press releases still matter As we move into 2017 one thing that’s for sure is someone, somewhere will announce that the press release is dead....
Integrating Facebook ads into your marketing mix Thinking of Facebook as a silo can lead to failure. In other words, assuming that all advertising messages, calls-to-action and follow-up activities need...
As most of you know, I do a lot of work with PRSA, the world’s largest organization of communications professionals. Recently they asked me for some thoughts on integrated marketing...
Customer Relationship Management (CRM) software is a popular type of enterprise software that is slowly working its way into more and more small businesses. But do you need CRM for...