The Wax Blog
Recently, I’ve been using the service Interact as a platform to create and host online quizzes. They offer both graded and outcome/personality type quizzes, and I’ve experimented with them both...
In the digital marketing world it’s all about creating engaging content for your users. From writing an informational blog to uploading a fun video, there are several kinds of content...
The best time to write emails is in the morning. Typos can be embarrassing and can confuse the meaning of your emails, blog content and social media posts. But content...
What kind of marketer are you? Integrated marketing can be approached from many different angles. If you’re a public relations person, you’ll probably anchor your IMC plan from earned media...
Consider this – if you’re in business today, the media is your customer. For communications professionals, the media is often their primary customer. However for everyone, really, the traditional and...
“The world is full of people who are grabbing and self-seeking. So the rare individual who unselfishly tries to serve others has an enormous advantage.” — Dale Carnegie Socially responsible...
As I mentioned last week, January is a great time to write a marketing plan. If you’ve never created a marketing plan before, or if your plan could use a...
I came out of the technology industry into marketing. One thing that struck me immediately was the lack of planning that goes on in marketing and communications. In software, if...
Want to get some outside help with building a strong marketing plan for 2017? Today’s startups and other companies are looking closely at how to chart the course for marketing...