The Wax Blog
What kind of marketer are you? Integrated marketing can be approached from many different angles. If you’re a public relations person, you’ll probably anchor your IMC plan from earned media...
Consider this – if you’re in business today, the media is your customer. For communications professionals, the media is often their primary customer. However for everyone, really, the traditional and...
“The world is full of people who are grabbing and self-seeking. So the rare individual who unselfishly tries to serve others has an enormous advantage.” — Dale Carnegie Socially responsible...
As I mentioned last week, January is a great time to write a marketing plan. If you’ve never created a marketing plan before, or if your plan could use a...
I came out of the technology industry into marketing. One thing that struck me immediately was the lack of planning that goes on in marketing and communications. In software, if...
Want to get some outside help with building a strong marketing plan for 2017? Today’s startups and other companies are looking closely at how to chart the course for marketing...
With the online world developing so quickly, some marketing executives may underestimate the consequences for their brand of a negative online reputation. The power of the web is extraordinary, with...
SnapApp’s new Campaign Confidence Gap Report reports challenges with traditional B2B marketing campaigns, particularly with how bullish marketers feel about using non-integrated techniques. In fact the study found that 82%...
Forget what the experts say, press releases still matter As we move into 2017 one thing that’s for sure is someone, somewhere will announce that the press release is dead....