The Wax Blog

RFM, 40/40/20 and other basic marketing rules no one should ever forget Both entrepreneurship and marketing are fields that experience rapid change, especially in the last couple decades as tech...

I am happy to announce that the Wax Marketing blog was recently named one of the Top 100 Online Marketing Websites & Blogs for Internet & Digital Marketers by Feedspot....

The secret weapon in any major brand’s arsenal tends to be their influencers and that makes an influencer marketing campaign critical. These key members of their community are the catalyst...

Don’t get left behind. Make sure that you keep your e-commerce marketing agile and supple by adapting to the shifting sands of e-commerce and embracing change. As we move through...

Whether you are hoping to update your reading list to include the best 2017 marketing books or your marketing skills could use a little update. Here are our suggestions for...

We all must choose our battles in life, but is mixing politics with business going too far? The Pros of Mixing Beliefs with Business Honey Maid recently experienced a rise...

Recently, I’ve been using the service Interact as a platform to create and host online quizzes. They offer both graded and outcome/personality type quizzes, and I’ve experimented with them both...

In the digital marketing world it’s all about creating engaging content for your users. From writing an informational blog to uploading a fun video, there are several kinds of content...

The best time to write emails is in the morning. Typos can be embarrassing and can confuse the meaning of your emails, blog content and social media posts. But content...