The Wax Blog
Mobile apps are changing every year, and the rapid improvement in mobile technology is constantly opening up new opportunities. With that in mind, brands that fail to keep up with...
In today’s martech landscape, there are just over 5000 marketing technology companies, dubbed the ‘Martech 5000.’ The categories of martech revolve around five major themes: Advertising & Promotions Content &...
Note: If you received an actual card from me hopefully you weren’t offended by my greeting this year. Sometimes the only way to express oneself is through bad grammar and...
-with Ayanna Mehta Now that the media has shape shifted into a constant, chaotic news cycle, consumers have to constantly alter their methods for seeking out accurate news and information....
A chatbot is a computer program simulating and processing human interaction and conversation. The main purpose of chatbots is to help businesses get closer to their audience. Chatbots have become...
After the last presidential election the internet went wild, creating a polarity that damaged friendships, split families, and even destroyed marriages. For many people it was disturbing but for people...
Throwing a shout out to my friend and PR guru Julia Angelen Joy for her new PR Method Guide. A lot of small businesses can’t afford PR retainers right now,...
Rapidly changing conditions and recommendations are dramatically impacting the direction of many companies right now and many businesses are still in crisis communications mode. Many businesses, however, are moving past...
For many of us, the impact of the coronavirus here in the U.S. right now is more emotional than physical. Although that ratio of concern will change dramatically over the...