The Wax Blog
Throwing a shout out to my friend and PR guru Julia Angelen Joy for her new PR Method Guide. A lot of small businesses can’t afford PR retainers right now,...
Rapidly changing conditions and recommendations are dramatically impacting the direction of many companies right now and many businesses are still in crisis communications mode. Many businesses, however, are moving past...
For many of us, the impact of the coronavirus here in the U.S. right now is more emotional than physical. Although that ratio of concern will change dramatically over the...
Learning about SEO is something that every marketer, blogger or business person trying to advertise their brand needs to do. SEO is one of the most important segments of digital...
If you’re browsing a company’s website these days, chances are likely a chat frame will pop up in your window. You’ll typically be greeted by a friendly photo and a...
Instagram has nearly 1 billion active users around the world. Like other social media platforms, Instagram is full of features to entertain and engage users. The modern social media channel...
Technology is growing and advancing at a rapid rate. Things that we never thought would exist are now part of our daily lives. From the invention of the home computer,...
Customers are human. They are complex and changeable and yearn to feel valued and understood. As marketers, we tend to focus exclusively on demographic characteristics to lump them into groups...