The Wax Blog
Creating infographics have been one of the most widely used content marketing strategies for the past few years. Infographics are great for grabbing people’s attention, explaining important concepts, and sharing...
Social media platforms, like Facebook, Instagram and Pinterest, are attractive to marketers for obvious reasons. However, the popularity of mobile messaging apps surpassed that of social media apps back in...
Ever since the birth of the internet, consumer feedback on businesses have increased in quantity and importance. Online reviews expose the experiences—both positive and negative—of real customers to everyone. This...
To be a functioning professional in the digital e-commerce environment it’s important to be as present and multi-functional as possible. Mobile apps offer the perfect opportunity for business owners to...
In the age of digital assistance, consumers plan before they experience, even if only for a moment. They want to know as much as they can about what they’ll be...
The gig is up. In the age of information access and social media sharing, consumers are all too familiar with gotcha marketing techniques and trickery. And when they spot it,...
The dreaded digital trash bin is the likely destination of even the most carefully crafted email campaigns if they fail to include one essential component – personalization. Today’s consumer expects...
In a time when over 70 million U.S. internet users are using ad-blockers, native advertising is an extremely valuable and effective alternative to traditional ads. Most major brands use it...
Trust isn’t easy to come by in today’s marketplace, where most consumers conduct online research before making a purchase. Thought leadership is one of the most worthwhile marketing strategies for...