The Wax Blog
This isn’t even a humble brag – it’s a full-on total brag. We were blown away to see the list from TryLately.com and the Lately Blog of the Top 50...
Dr. Mik Kersten, CEO of Tasktop, recently published a book titled Project to Product: How to Survive and Thrive in the Age of Digital Disruption with the Flow Framework. In...
This past year, virtual (VR) and augmented (AR) reality technologies had a reasonably slow start, with the cancellation of major projects like Intel’s Project Alloy and the HTC Daydream headset....
Let’s face it: The success of your marketing campaign relies heavily on how effectively you can get people to do something. Whether it’s to download a guide, join a webinar,...
For B2B companies, particularly those in the services industry, deciding whether to send a gift during the holidays can be a difficult decision. Once the precedent has been set, it’s...
When marketing is done, it’s not a matter of randomly coming up with campaigns out of the blue. It requires a strategy that works best when driven by supporting data....
At first glance, ephemeral content appears to be yet another buzzworthy trend making rounds throughout the marketing industry. But after making a disparaging remark at PRSA ICON recently, I was...
Twitter has been one of the biggest social media platforms for more than half a decade now, which means some of your potential customers are using it. 69 million people...
PRSA ICON is an appropriate name for what has become a truly iconic event in the world of communications. For the past four years, I’ve had the honor of presenting...