The Wax Blog

8 Marketing Podcasts to Listen to in 2019

As the final year of this decade is well underway, it's pretty awe-inspiring to think back about how our culture - and consequently the marketing industry - has evolved. It...

Vertical video and what you need to know about IGTV

Smartphones have changed the way we socialize and process news, entertainment and advertisements. Vertical video is undoubtedly one of the most effective ways to reach the hyper-stimulated, visually hungry consumers...

5 Key Digital Marketing Trends for 2019 and Beyond

Have you ever found yourself thinking something along the lines of “Marketing has changed more in the past two years than in the previous 50”? Adobe’s Digital Distress Survey 76%...

4 Reasons to Rethink Your Influencer Marketing Strategies

If you’ve been reluctant to go beyond dabbling in the influencer marketing game thinking it’s just a fad, think again. Influencer marketing campaigns have been around for several years now,...

5 Website Elements That Can Drastically Improve Your Conversion Rates

Improve your conversion rates with these simple tips. With how much time people spend on the internet, it has become a must for brands to establish their online presence. Whether...

The Wax Blog makes new list of top social media and marketing blogs

This isn’t even a humble brag – it’s a full-on total brag. We were blown away to see the list from TryLately.com and the Lately Blog of the Top 50...

Vital Epiphanies in Software Delivery from Dr. Mik Kersten

Dr. Mik Kersten, CEO of Tasktop, recently published a book titled Project to Product: How to Survive and Thrive in the Age of Digital Disruption with the Flow Framework. In...

Your Guide For Designing a Virtual Reality App

This past year, virtual (VR) and augmented (AR) reality technologies had a reasonably slow start, with the cancellation of major projects like Intel’s Project Alloy and the HTC Daydream headset....

How to Make Your CTAs Irresistible to Your Site Visitors

Let’s face it: The success of your marketing campaign relies heavily on how effectively you can get people to do something. Whether it’s to download a guide, join a webinar,...