When it comes to events, a little can go a long, long way. Here are some tips to help you maximize your event promotion budget, no matter how small.
The numbers don’t lie. Events are without a doubt still an extremely lucrative marketing avenue for any business. 80% of marketers believe
live events are critical to their company’s success and they’re proven to directly impact product and service sales. However, only 28% of companies allocate more than 20% of their total marketing budget to organizing events. 37% of businesses don’t intend to increase that budget in the next year. The largest portion usually gets eaten up by the venue and catering, leaving very little money left over for things like critical promotion efforts.
If you're a marketer you may be dealing with a small event promotion budget. Here are 5 ways to get the most out of your event promotion budget so you can have your event, and promote it too.
Integrate With Facebook Business Manager
The great thing about
Facebook Business Manager is its ample organization and targeting features. You can have your entire event marketing team working within the account, helping you manage multiple assets such as Facebook Pages, Ad Accounts, and Apps. From the Facebook Business Manager, you can set up and select the ad account you want to use to create an ad for your event. Your ads will automatically be tailored to mobile.
To ensure your ad spend is going as far as it can, target custom audiences. For example,