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The Wax Blog

Influencer marketing works well in terms of celebrity social media partnerships. In fact the Federal Trade Commission is wary of these posts fitting in a little too seamlessly. There are enormous...

How to Make Your Presentations More Impactful By Maurice DeCastro, Mindful Presenter Creating and delivering a presentation is a key part of any career, and a challenge that many people...

Let engagement drive your influencer marketing strategy By Matthew Steele 8 of the 10 most recognizable “celebrities” for teenagers are YouTube stars. Even if most of these so-called stars are...

When entrepreneurs want to learn advanced accounting techniques, they enroll in classes. When entrepreneurs are interested in boosting their knowledge about business finance, they go to school. Yet, when entrepreneurs...

Pablo Picasso once said that “Good artists borrow, great artists steal.” Everybody wants to innovate – to create something unique. Yet many great business ideas come from learning ways to spy...

Too many brands ays have a sole focus on attracting new clients to their business. They completely overlook the customer base they already have. Remember it actually costs a lot more...

Having a wealth of information is great, especially when it comes to Internet marketing campaigns and website leads. Online marketers build their lead generation websites to provide them with as...

Plagued by fake news, political polarization and media bias—real or perceived—Americans have shifted their digital media consumption habits accordingly. The new  Reuters 2017 Digital News Report pulls out some of the...

If you want to force a change in a company’s methods of production you don’t need to organize a protest, or even march in one.  In a blog earlier this...