The Wax Blog
Instagram is growing and shows no sign of slowing down. There are currently over 700 million users, a user base more than double that of just two years ago. As...
I was honored to be asked to write an article for Communication Director, the premier publication for corporate communications and public relations in Europe and Asia. The following is an...
By Melissa Nazar Video rules the online world today. So much so that 96 percent of B2B organizations are already using video marketing in their campaigns according to HubSpot. Studies...
Experiential marketing is a special type of strategy that focuses on the power of an experience. Brands that utilize this type of marketing reap huge rewards as they create loyalty...
Video marketing is becoming an increasingly important component of the integrated marketing experience. Visual assets are an indispensable tool towards creating a coherent and well-aligned integrated marketing campaign. There is...
There is more and more integrated marketing happening between some messaging channels of campaigns today. But it’s still a challenge for most marketers to create an integrated marketing campaign where...
RFM, 40/40/20 and other basic marketing rules no one should ever forget Both entrepreneurship and marketing are fields that experience rapid change, especially in the last couple decades as tech...
I am happy to announce that the Wax Marketing blog was recently named one of the Top 100 Online Marketing Websites & Blogs for Internet & Digital Marketers by Feedspot....
The secret weapon in any major brand’s arsenal tends to be their influencers and that makes an influencer marketing campaign critical. These key members of their community are the catalyst...