The Wax Blog

30 Dec

Posted at 14:22h in Digital Marketing, Uncategorized by
If you’re browsing a company’s website these days, chances are likely a chat frame will pop up in your window. You’ll typically be greeted by a friendly photo and a “Hello there! How can I help you today?” Welcome to the era of the chatbot. This popular marketing trend is here to stay, and if you’re not already using one, you’re probably missing out. Want proof? From customer service to information sharing to sales, there are incredible possibilities for incorporating a chatbot into your marketing strategy - and no coding experience required! With some time investment up front, a chatbot can offer your clients and prospects a level of engagement that wouldn’t be possible otherwise. Here are some reasons to get on board:
  1. Customers want personalization, and chatbots deliver.
Today, customers simply expect personalized service. Though automation may seem contrary to that idea, chatbots can tailor content to an individual’s specific needs in real time. The flexibility of chatbot programming and settings allow you to build frameworks of messages around common customer profiles. This allows the bot to deliver accurate information for a wide array of user needs. You also define the rules for which visitors see your chatbot and when, whether that’s all visitors immediately upon accessing the site, first-time visitors only or those who spend a specific amount of time on your pricing page. And it’s a good practice to build in the option for users to connect to a human employee if they wish. Customers appreciate the quick, personalized service that a chatbot provides.
  1. Chatbots can save you time and money.

20 Dec

Posted at 15:00h in Social Media by
Instagram has nearly 1 billion active users around the world. Like other social media platforms, Instagram is full of features to entertain and engage users. The modern social media channel reveals Instagram updates frequently, and keeping up with social media changes is a challenge. So lets us find some of the most important Instagram features that benefit both users and marketers. Since its launch, Instagram has added many features that benefit both brands and personal users with paid ads as well as organic posts. Let’s dive deep into Instagram’s classic features and new updates.
  1. Instagram Dark Mode
Users can now enable dark mode for Instagram. Instagram users with certain operating systems such as iOS 13 and Android 10 are now experiencing the darker version of Instagram on their mobile devices. If you have these versions, you can now enable and disable through display themes.
  1. Restrict
Instagram has launched a new feature called Restrict that will allow users to block interactions from users. Restrict feature is different from blocking someone because the profile which has been blocked will know that they are blocked. If a user sends a hateful comment to your account, no one will be able to see it but them. The account user will be able to reveal the comment if they are interested, otherwise restrict comment will be in its place.

16 Oct

Posted at 10:15h in Content Marketing, Digital Marketing, Management Mondays, Mobile Marketing, Public Relations, SEO by
Technology is growing and advancing at a rapid rate. Things that we never thought would exist are now part of our daily lives. From the invention of the home computer, the smart phone, and now the rise of AI machines, technology is evolving exponentially. One of the areas of tech that is growing the fastest is mobile technology. Over 80% of Americans own a smartphone as of February 2019 and the world of technology has improved with the growth in the number of users. Companies large and small are catering to the mobile platform with new developments. The customer experience is being vastly improved to be quick, easy, and painless. This is adding to the already existing convenience mobile technology offers. As the platform of choice shifts towards mobile in a big way, new trends will emerge. Over the next two years, the mobile industry will roll out many new improvements. Here are a few that we expect to see by 2020.

More Proactive Apps

Artificial intelligence might sound like a far-fetched idea, but the technology is already in use throughout mobile apps. AI is helping customers get what they want within a matter of seconds, all thanks to intelligent machines. From the minute most apps are opened, an AI is working to make the customer experience as smooth as possible. A good example of AI in action is when you are sent a message on an app like LinkedIn. Once the message comes through, the user is offered a number of ways to click and read the message. When the user goes to type a reply, an AI suggests things to write based on the context of the first message. These suggested sentences are designed so the user could conceivably click an auto generated response without needing to type anything. These generated responses are normally well written and related to the initial message; this is entirely possible due to AI. This proactive feature only adds to the amount of assistance we receive from apps everyday. More productive AI assisted apps will run faster, smoother, and offer more features than ever before. Your phone is getting to know you better and will use that to make your experience better.

Mobile First Indexing

mobile first indexing For a while now Google has been working on mobile first indexing to make websites more mobile friendly. Since much of the market has shifted away from home desktops and towards mobile phones, Google is taking steps to ensure mobile friendly websites rank higher in its eyes. Google will monitor websites and determine how they rank based on Google’s criteria, which is now prioritizing mobile friendly websites. This means features like easy to use buttons, quick loading, proper formatting for ease of use on mobile, and other aspects will result in websites ranking higher. In order to boost your website’s ranking on mobile, you will need to have a quality mobile site that is different than your desktop site.  

Personalized Mobile Experiences

08 Oct

Posted at 09:45h in Content Marketing, Customer Behavior, Integrated Marketing, Project Management, Social Media by

Customers are human. They are complex and changeable and yearn to feel valued and understood. As marketers, we tend to focus exclusively on demographic characteristics to lump them into groups to target. But the wants, needs, interests and values of a customer cannot be determined...

19 Sep

Posted at 09:15h in Content Marketing, Customer Behavior, Project Management, Public Relations by

Narratives compel us. They’re familiar. They’re memorable (22 times more memorable than facts, according to one psychologist). So it’s no wonder that in an era of constant digital sharing and connection, companies who master brand storytelling are achieving – and maintaining – a global following....

11 Sep

Posted at 10:20h in Content Marketing, Digital Marketing by
Creating infographics have been one of the most widely used content marketing strategies for the past few years.  Infographics are great for grabbing people’s attention, explaining important concepts, and sharing statistics. Unfortunately, as more people began to realize the power of infographics, everyone starting creating them for their websites and their quality started to go downhill. In a world where everyone is trying to increase brand awareness and generate more sales using infographics, it’s more important than ever that you take the time to create high-quality visuals for your readers. If you’re hoping to increase your web traffic by as much as 12% by adding infographics to your website, check out this quick and simple guide to creating powerful visual content and creating strong infographic marketing on your site. To that end we've compiled some of the best tips we've heard along the way to build strong infographic marketing strategies for your site.

03 Sep

Posted at 09:50h in Content Marketing, Customer Behavior, Digital Marketing, Mobile, Mobile Marketing, Social Media by
Social media platforms, like Facebook, Instagram and Pinterest, are attractive to marketers for obvious reasons. However, the popularity of mobile messaging apps surpassed that of social media apps back in 2015, and the gap only continues to widen. It’s no surprise then, that these apps offer serious message marketing potential. More than half of U.S. residents will use a messaging app by 2022, with the most popular Facebook Messenger app alone projected to reach 138.1 million users. Not only this, but when it comes to business, 56% of users would rather message a business than call and over 50% are more likely to shop with a business they can message.