Technology is growing and advancing at a rapid rate. Things that we never thought would exist are now part of our daily lives. From the invention of the home computer, the smart phone, and now the rise of AI machines, technology is evolving exponentially. One of the areas of tech that is growing the fastest is mobile technology. Over 80% of Americans
own a smartphone as of February 2019 and the world of technology has improved with the growth in the number of users. Companies large and small are catering to the mobile platform with new developments. The customer experience is being vastly improved to be quick, easy, and painless. This is adding to the already existing convenience mobile technology offers. As the platform of choice shifts towards mobile in a big way, new trends will emerge. Over the next two years, the mobile industry will roll out many new improvements. Here are a few that we expect to see by 2020.
More Proactive Apps
Artificial intelligence might sound like a far-fetched idea, but the technology is already in use throughout mobile apps. AI is helping customers get what they want within a matter of seconds, all thanks to intelligent machines. From the minute most apps are opened, an AI is working to make the customer experience as smooth as possible. A good example of AI in action is when you are sent a message on an app like LinkedIn. Once the message comes through, the user is offered a number of ways to click and read the message. When the user goes to type a reply, an AI suggests things to write based on the context of the first message. These suggested sentences are designed so the user could conceivably click an auto generated response without needing to type anything. These generated responses are normally well written and related to the initial message; this is entirely possible due to AI.
This proactive feature only adds to the amount of assistance we receive from apps everyday. More productive AI assisted apps
will run faster, smoother, and offer more features than ever before. Your phone is getting to know you better and will use that to make your experience better.
Mobile First Indexing
For a while now Google has been working on mobile first indexing to make websites more mobile friendly. Since much of the market has shifted away from home desktops and towards mobile phones, Google is taking steps to ensure mobile friendly websites rank higher in its eyes. Google will monitor websites and determine how they rank based on Google’s criteria, which is now prioritizing mobile friendly websites. This means features like easy to use buttons, quick loading, proper formatting for ease of use on mobile, and other aspects will result in websites ranking higher. In order to boost your website’s ranking on mobile, you will need to have a quality mobile site that is different than your desktop site.
Personalized Mobile Experiences