The Wax Blog

21 Sep

Posted at 08:18h in News, The New Entrepreneur by
We're excited about the progress women leaders in the workplace have been making this year with news of GM's C-suite leadership and other announcements like Pepsi's charge to have women constitute 40% of its management team. Aspiring women leaders may still be discouraged by poor statistics, however. Less than 5% of Fortune 500 companies listed female CEOs in 2018 (source).  Under-representation of women in the business world can mean continued wage inequality, poor company policies on health and maternal care, and an inability to reach female customers effectively. Luckily, companies like Toptal are making strides to change those numbers and help smart, talented women earn the roles they deserve. Toptal, an exclusive network of top freelance software developers, designers, finance experts, and project managers, has a scholarship program for aspiring women leaders in 2018-19. Aspiring women leaders are eligible to apply for a $10,000 grant and a year of mentorship from a Toptal expert. 

20 Sep

Posted at 17:49h in Digital Marketing, Ecommerce, Mobile Marketing by
There’s never a shortage of tips and advice - e-commerce hacks - on improving e-commerce sales. And while some are indeed valuable, others are just outdated suggestions that produce little to no results. And with every year introducing a new wave of marketing trends and technological advances, it becomes obvious how adaptability plays a crucial role in keeping businesses afloat. In this post, we’re offering the latest emerging trends within the field of e-commerce that every forward-thinking marketer should be aware of.

1. Create and identify your ideal buyer persona.

A buyer persona lets you create a marketing strategy that resonates more with your target customer, as opposed to generic marketing tactics that can hit or miss.

13 Sep

Posted at 11:22h in Ecommerce, Mobile Marketing, Uncategorized by
For any business to succeed, you need to retain your customers. Once you win your customers’ loyalty, you can expect a good amount of revenue from repeat purchases. However, if you fail to retain your customers, your sales and profit margins are likely to suffer. It is more cost-effective to retain your existing customers than to acquire new ones. Acquiring a new customer can be five times more expensive than retaining existing customers. Customer retention strategies differ from industry to industry. However, regardless of the industry, data, artificial intelligence, and predictive analysis can help you improve customer retention. Here are a few ways to use predictive analysis to retain your existing customers.

1. Personalize Offers for Your Customers

17 Aug

Posted at 15:00h in Content Marketing, Digital Marketing, Social Media by

Hilary Topper, President of HJMT Public Relations and author of Everything You Ever Wanted to Know about Social Media gives us the inside scoop on conducting successful influencer marketing campaigns. 

Along with her successful PR practice, Topper teaches Media Studies, Journalism, and Public Relations at Hofstra University. A prolific content marketer, she also curates  two successful blogs - NY Lifestyle and A Triathlete's Diary - and records her podcast "Hilary Topper on Air". In the latest Wax Q&A, Hilary providers her insights on one of the hottest marketing trends right now: influencer marketing. Wax: Why do you think influencer marketing has become so popular in the last couple of years? HT: Influencer Marketing has always been popular. In recent years, the phrase has been coined but since the earliest public relations campaigns, PR professionals have used celebrities, experts, sports figures, etc. to build brand awareness. Just recently, the “average” person who has lots of followers have been targeted to help in the mission.

01 Aug

Posted at 12:56h in Digital Marketing, Integrated Marketing by
Digital voice assistants are takingoffe off. From Amazon's Alexa to the Google Home, it seems like it won't be long before a digital voice assistant is going to be a crucial piece in everyone's home and office. Marketing with voice technology is not far behind. According to a study from  Pew Research Center, 46% of US adults say they use some type of voice technology to interact with devices, and that percentage is only going to grow.  With more people integrating digital assistants into their everyday lives, marketers can now leverage the technology in voice app development to raise brand awareness and create new, personalized experiences.

26 Jul

Posted at 16:51h in Digital Marketing, Social Media, Uncategorized by
Google+ is Google's social networking platform that launched in 2011. As of November 2016 Google+ had 440 million active monthly users. Although it's sometimes forgotten by marketers there are several ways to boost search wiht Google+ . Google has always denied any correlation between Google+  activity and Google search rankings. But many marketers claim that Google+ engagement seems to result in better rankings on Google. Let’s take a look at 7 of the best ways to optimize your Google+ page and improve your search engine rankings:

1. Post Valuable Content Consistently

Google always rewards the relevancy of content. Therefore, consistently posting useful content for your followers is of the utmost importance for improving your search engine rankings. But be careful not to overshare your content as Google considers too much sharing as spam. Share only your best posts with appropriate and attractive images. Make sure they are posted to public as well as shared with your existing circles.

29 Jun

Posted at 17:03h in Ecommerce, The New Entrepreneur by
If you started an online retail business from scratch, or first ventured in selling products from your brick-and-mortar store, it will have been a daunting challenge. The choices are overwhelming in setting up an e-commerce website ranging from do-it-yourself solutions, seemingly low-price website builders, and pricey developers, to full-service companies. The quotes you will get will range from a few hundred to tens of thousands of dollars. All these suppliers will tell you that their e-commerce website solution is precisely what you need, and in most cases, will scale fully when your business takes off.