Hilary Topper, President of HJMT Public Relations and author of Everything You Ever Wanted to Know about Social Media gives us the inside scoop on conducting successful influencer marketing campaigns.
Along with her successful PR practice, Topper teaches Media Studies, Journalism, and Public Relations at Hofstra University. A prolific content marketer, she also curates two successful blogs -
NY Lifestyle and
A Triathlete's Diary - and records her podcast
"Hilary Topper on Air".
In the latest Wax Q&A, Hilary providers her insights on one of the hottest marketing trends right now: influencer marketing.
Wax: Why do you think influencer marketing has become so popular in the last couple of years?
HT: Influencer Marketing has always been popular. In recent years, the phrase has been coined but since the earliest public relations campaigns, PR professionals have used celebrities, experts, sports figures, etc. to build brand awareness. Just recently, the “average” person who has lots of followers have been targeted to help in the mission.