AI is Impacting Translation in an Entirely New Way
Artificial intelligence has been changing the landscape of our world since its introduction in the 1950’s. It has already made a significant impact in tech industries. Now it’s now permeating across verticals ranging from medicine to education. One sector that has made significant advancements with the aid of artificial intelligence is the online translation industry. […]
Preparing for Mobile-first Indexing
One way Google matches people’s search queries with the content they are seeking is by indexing the pages on a website. Indexing happens when Google sends its robots to crawl your site. What the robots find is one factor that affects the placement of your website in search engine results pages. Mobile-first indexing could impact […]
5 Ways To Maximize Your Event Promotion Budget
When it comes to events, a little can go a long, long way. Here are some tips to help you maximize your event promotion budget, no matter how small. The numbers don’t lie. Events are without a doubt still an extremely lucrative marketing avenue for any business. 80% of marketers believe live events are critical to their […]
The 6 Best Marketing Books to Read in 2018
There are a lot of ways to stay on the cutting edge for marketing strategies in 2018 (like reading this blog for example). Reading is one of the top characteristics of successful people so we’ve developed this list of the 6 best marketing books to consider reading. From virtual reality, to content marketing to evolving […]
What Cryptocurrency Means for Digital Marketers
Digital marketing has been on the rise for years. With the advent of search engine optimization, email newsletters and social media, marketers have an endless toolset of methods to reach new customers. Blockchain cryptocurrency technology could throw a wrench in the way the digital economy currently operates. At a minimum it’s going to cause a […]
Ultimate Marketers Toolkit
We don’t normally post this kind of thing, but Karl Jesper is a pretty stand up guy and these look like a great set of tools. Crush it in 2018 with the Ultimate Marketers Toolkit! Click here your chance to win access to amazing marketing tools, worth over $11,815! The lucky winner of the #1 prize will receive the […]
The Return on Leadership
We’ve all seen news stories about bloated compensation for America’s top CEOs. The stunning (and growing) salaries beg the question – can one person be worth such an enormous amount of money? The Return on Leadership, a new book by business expert D.L. Brouwer describes a new way to measure whether CEO salaries are economically sensible. […]
SEO in 2018 – 4 Things to Consider
How to gain success with SEO in 2018 by engaging your target audience and he right kind of content. Technology improves at an amazing rate every year and it’s important to consider SEO for 2018. To keep a marketing website relevant and on top of the Search Engine Results Page (SERP) it is vital to […]
How to Write a Marketing Plan in 15 Minutes a Day – Second Edition
If I told you how to write a marketing plan – from start to finish – in 20 days working just 15 minutes a day, you might not believe me, right? The truth is, writing a marketing plan doesn’t have to be hard. As long as you are clear on your business, customers and goals, […]
The 11 Top Wax Blog Posts of 2017
We’re grateful to everyone who read and shared our content here and on the B2Community site in 2017. For those of you who may have missed our top hits this year, here’s a list of the most popular Wax blog posts and links for you to follow. Influencer Marketing continued to be a popular topic […]
The Importance of a Link Profile
Most individuals realize how important link building is for a website, but this just represents one aspect. There are numerous aspects regarding a solid profile for SEO, or search engine optimization. The quality of a profiles links is looked at by the Google crawler. A profile can be classified as unhealthy by Google and the […]
How to Use News and Other Buzz to Create Visual Content for Marketing
Content marketers often use popular stories and news to create visual content for marketing purposes. Creating fresh topics is always a struggle whereas trending news presents an easy and effective way to engage users and bring more traffic to your site. Even though finding ideas for content is easier when you leverage trending news, it […]