3 Ways to Add Experiential Marketing To Your Next Campaign
Experiential marketing is a special type of strategy that focuses on the power of an experience. Brands that utilize this type of marketing reap huge rewards as they create loyalty and trust with their customers through unforgettable moments. While many experiential marketing campaigns that reach mainstream attention are bombastic and utilize a huge budget, any […]
Video Marketing: Six tactics to try on your next integrated campaign
Video marketing is becoming an increasingly important component of the integrated marketing experience. Visual assets are an indispensable tool towards creating a coherent and well-aligned integrated marketing campaign. There is a lot to keep track of as more and more brands enter the video scene and it can be hard to stand out. Plus, each new video […]
4 Ways to Create Alignment in an Integrated Marketing Campaign
There is more and more integrated marketing happening between some messaging channels of campaigns today. But it’s still a challenge for most marketers to create an integrated marketing campaign where integration is happening between ALL the messaging channels. We’re seeing progress but campaigns are often missing one particular component that keeps a multi-channel marketing campaign from being a true integrated […]
5 Basic Marketing Rules Young Entrepreneurs Need to Know
RFM, 40/40/20 and other basic marketing rules no one should ever forget Both entrepreneurship and marketing are fields that experience rapid change, especially in the last couple decades as tech has taken over. However, both entrepreneurship and marketing are fields where experience is extraordinarily valuable at fostering success. Just as experienced entrepreneurs with a few […]
Wax Marketing Blog Named to List of 100 Best Online Marketing Blogs
I am happy to announce that the Wax Marketing blog was recently named one of the Top 100 Online Marketing Websites & Blogs for Internet & Digital Marketers by Feedspot. The list was compiled from thousands of online marketing blogs using criteria like Google search rank, influence and popularity on social media, quality of posts […]
6 Tips to Master Your Influencer Marketing Campaign
The secret weapon in any major brand’s arsenal tends to be their influencers and that makes an influencer marketing campaign critical. These key members of their community are the catalyst for marketing efforts and act as liaisons between a brand and the vast majority of their audience. Establishing a strong connection with your influencers is tricky, […]
E-commerce Marketing and Branding Tips for 2017
Don’t get left behind. Make sure that you keep your e-commerce marketing agile and supple by adapting to the shifting sands of e-commerce and embracing change. As we move through the first quarter of 2017, here are six key e-commerce marketing tips that you should be applying to ensure that your e-commerce branding is exactly where it needs to […]
6 Best Marketing Books 2017: A Complete Reading List for Every Marketer
Whether you are hoping to update your reading list to include the best 2017 marketing books or your marketing skills could use a little update. Here are our suggestions for the top marketing books every new marketer should read. These marketing books are some of our favorite reads on the top goals of marketing in 2017 including […]
Mixing Beliefs with Business
We all must choose our battles in life, but is mixing politics with business going too far? The Pros of Mixing Beliefs with Business Honey Maid recently experienced a rise in sales after releasing a commercial named Dad & Papa, that shows a happy family with two fathers. Honey Maid has been very proud of their […]
Interact: A Quiz Platform That Generates Leads
Recently, I’ve been using the service Interact as a platform to create and host online quizzes. They offer both graded and outcome/personality type quizzes, and I’ve experimented with them both (see “What Kind of Marketer Are You?” and “Why the Media is Your Customer”). We know that quizzes are an important part of the marketing […]
Quizzes Belong in Your Marketing Mix
In the digital marketing world it’s all about creating engaging content for your users. From writing an informational blog to uploading a fun video, there are several kinds of content for you to choose from. One of the most addictive and shareable forms of content out there are online quizzes, for three key reasons. Reason […]
What’s the best time to write emails?
The best time to write emails is in the morning. Typos can be embarrassing and can confuse the meaning of your emails, blog content and social media posts. But content posted online can easily be corrected when you discover the mistakes. Emails, however, are a one and done proposition. After you send them, there’s no […]