What Kind of Marketer Are You?
What kind of marketer are you? Integrated marketing can be approached from many different angles. If you’re a public relations person, you’ll probably anchor your IMC plan from earned media and content marketing. Digital marketers may start with keywords and landing pages. Knowing your home style can help initiate an integrated campaign from the place […]
Why the Media is Your Customer
Consider this – if you’re in business today, the media is your customer. For communications professionals, the media is often their primary customer. However for everyone, really, the traditional and new media has become at a minimum a key influencer in the buying decision. Earned media is still one of the most powerful tools in an […]
5 Tips for Creating Socially Responsible Companies
“The world is full of people who are grabbing and self-seeking. So the rare individual who unselfishly tries to serve others has an enormous advantage.” — Dale Carnegie Socially responsible companies are gaining currency in the business world. Civic-mindedness and ethical concerns have always played an important role in commerce but an emphasis on the bottom […]
New Year, New Marketing Plan in 15 Minutes a Day
As I mentioned last week, January is a great time to write a marketing plan. If you’ve never created a marketing plan before, or if your plan could use a refresh, my free eBook How to Write a Marketing Plan in 15 Minutes a Day makes it easy for you to come up with a plan […]
6 Reasons Why We Hate Marketing Plans
I came out of the technology industry into marketing. One thing that struck me immediately was the lack of planning that goes on in marketing and communications. In software, if we don’t plan everything down to the nth degree we’ll be lost. Not so with marketing plans. Some directions are set but the smaller the company, […]
5 Great Tools to Build a Strong Marketing Plan for 2017
Want to get some outside help with building a strong marketing plan for 2017? Today’s startups and other companies are looking closely at how to chart the course for marketing communications this year using marketing software tools. Many new software products help businesses create actionable marketing plans and campaigns that will reach customers more rapidly. […]
3 Tips To Achieve a Stellar Online Reputation
With the online world developing so quickly, some marketing executives may underestimate the consequences for their brand of a negative online reputation. The power of the web is extraordinary, with people using it to do almost everything, whether that be research, finding a job or watching television. With the sheer amount of internet users today, […]
The Best B2B Marketing Campaigns: Are Pros Lacking Confidence?
SnapApp’s new Campaign Confidence Gap Report reports challenges with traditional B2B marketing campaigns, particularly with how bullish marketers feel about using non-integrated techniques. In fact the study found that 82% of B2B marketers report feeling “not very” or only “somewhat” confident in their traditional marketing strategies. With only 18% of B2B marketers “extremely confident” about […]
8 Ways Press Releases Still Matter
Forget what the experts say, press releases still matter As we move into 2017 one thing that’s for sure is someone, somewhere will announce that the press release is dead. But for many reasons press releases are still a powerful tool in your integration or linked tactic toolkit. Press releases still matter, you just need to […]
Integrating Marketing Strategies: Facebook Targeting for Better Marketing
Integrating Facebook ads into your marketing mix Thinking of Facebook as a silo can lead to failure. In other words, assuming that all advertising messages, calls-to-action and follow-up activities need to be kept within Facebook limits results and keeps many advertisers from fully maximizing the potential of Facebook. Thinking about Facebook instead from an integrating marketing approach can dramatically […]
Video – Thoughts on Integrated Marketing Strategy
As most of you know, I do a lot of work with PRSA, the world’s largest organization of communications professionals. Recently they asked me for some thoughts on integrated marketing strategy, and how to achieve real success through integration. In addition to the video, I’ve added some notes from the interview for your convenience. One […]
Do you need a CRM for small business?
Customer Relationship Management (CRM) software is a popular type of enterprise software that is slowly working its way into more and more small businesses. But do you need CRM for small business? Let’s take a look at some pros and cons. CRM software is essentially built on exploring the relationship between the business and its […]