6 Ways to Measure Integrated Marketing
How do you really measure integrated marketing? It’s an incredibly challenging aspect of integrated marketing for many different reasons. While multi-channel marketing campaigns typically measure the performance of each channel toward the end goals, integrated marketing requires that you measure how well the different channels or components are working together. Synergy between the different channels can create some […]
Ten Top Business Books to Read Now
Although books are making a comeback for the mainstream consumer, for entrepreneurs and business owners they’ve always been an important part of continuous improvement. Here are ten of the top business books I recommend reading as soon as you can. The list is a mix of new books, oldies but goodies, and a couple of memoirs […]
5 Ways Hands-Free Technology Will Affect Mobile Marketing
Hands-free technology promises to change mobile marketing as more and more consumers rapidly come to rely on their mobile devices for everything from booking a table at their favorite restaurant to conducting banking transactions. Earlier this year, a report noted that the smartphones penetration rate in the U.S. was closing in on 80%. Specifically, around […]
6 Marketing hacks to get more PR
Last week I was fortunate to attend and speak at PRSA’s International Conference 2016 in Indianapolis. There are so many marketing hacks that as integrators, we use to shorten up the timeframe it takes to get earned media placements. Here are the main points. I’ve also included the presentation below. Create media personas. Most of […]
Tech Solutions for Keeping a Close Relationship With Customers
Your small business is growing and life is getting hectic. Because of this, you’ve noticed that one of the first things to go as orders pour in is one-on-one customer interaction. You don’t want to lose your customer retention or your customer service because you’re not giving them the time they deserve. The good news […]
Behavioral email marketing – from tools to rules
Despite the popularity of social media darlings like Instagram and Snapchat, email remains a vital tool for every marketer and behavioral email marketing may be the most powerful of all. Unlike the brief and fleeting instances of communication on those platforms, email allows for deeper engagement on a more personal level. Historically, email has been used […]
6 Ways to Use the Cloud to Start a Business
Starting a small business can seem impossible. There is so much to do on the front end before you even open the doors. We are now in the age of the cloud where all of our information can be stored and accessed anywhere we are. Not only does this make running a business easier, but […]
Mobile friendly content in 7 easy steps
Mobile friendly content will soon be a requirement for websites. Mark January 10, 2017 down in your calendar because that’s when Google starts cracking down on websites whose content is not “easily accessible” to mobile users. With mobile overtaking fixed Internet access, and Google’s deadline fast approaching, marketers would be wise to ensure their content […]
Most SMBs still don’t offer a 401(k)
The majority of small business owners (66%) do not offer a 401(k) plan and 42% of those not offering it don’t see the value in it, according to the August 2016 SurePayroll Small Business Scorecard®.Thirty-five percent of those not offering a plan said the fees are too expensive, and 23% said they don’t know how […]
Best Practices in Influencer Marketing – A Book Review
Influencer marketing has occupied the minds of many digital marketers over the past couple of years. It seems like many people are doing it and even more authors are writing about it. Into this crowded space comesa new ebook by Linda Pophal Best Practices In Influencer Marketing. Pophal is a marketing strategist, content marketer, and business journalist […]
Facebook Branded Content Made Easy
Just last month we learned about the new Facebook branded content policies. Given the growing popularity of branded content, it’s appropriate to look at the impact this change brings to marketers. For their part, Facebook defines any type of content that features a third-party brand, product or sponsor (known as the marketer) as branded content. Here are […]
PCI Compliance Facts & Myths
I want to try and provide some more logistical help in this blog as well as “theory.” PCI compliance is one area that has really screwed up some of my retail and other clients that accept credit and debit cards. BluePay sent me this guide, and I thought it was a good one. PCI (Payment […]