Internal links are not just pivotal for SEO, they also enhance user experience by guiding visitors to more relevant content, increasing the time they spend on your site. For deep...
The battle for online attention and engagement is fiercer than ever. Rather than trying to improve this situation with more deep content, too many marketers are contributing to the problem...
In this next installment of our series on major trends in communications for 2022, we’re talking about interactive content as part of a strategy that works in tandem with emotional...
People have been appealing to emotions to motivate others for millennia. Aristotle himself established techniques for emotional appeals that were quite persuasive. While appealing to emotions may seem manipulative, it’s...
People ask me all the time for “great marketing books to buy now.” Because my clients are either business owners or lead marketers in a fast-growing company, great means: An...
WordPress is the best content management system for most website owners these days. It has a huge community with great plugins and themes. There are also tons of WordPress migration...
Continuing our series on major trends in communications in 2022, in this installment we’re discussing ephemeral content and how to harness it for effective marketing. What is Ephemeral Content? Traditionally...
In today’s martech landscape, there are just over 5000 marketing technology companies, dubbed the ‘Martech 5000.’ The categories of martech revolve around five major themes: Advertising & Promotions Content &...
Rapidly changing conditions and recommendations are dramatically impacting the direction of many companies right now and many businesses are still in crisis communications mode. Many businesses, however, are moving past...
Technology is growing and advancing at a rapid rate. Things that we never thought would exist are now part of our daily lives. From the invention of the home computer,...
Customers are human. They are complex and changeable and yearn to feel valued and understood. As marketers, we tend to focus exclusively on demographic characteristics to lump them into groups...
A clear understanding of your target audience is essential to marketing success. It should shape everything from your brand’s tone and messaging to your content style and distribution. And knowing...