The secret weapon in any major brand’s arsenal tends to be their influencers and that makes an influencer marketing campaign critical. These key members of their community are the catalyst...
Whether you are hoping to update your reading list to include the best 2017 marketing books or your marketing skills could use a little update. Here are our suggestions for...
SnapApp’s new Campaign Confidence Gap Report reports challenges with traditional B2B marketing campaigns, particularly with how bullish marketers feel about using non-integrated techniques. In fact the study found that 82%...
Forget what the experts say, press releases still matter As we move into 2017 one thing that’s for sure is someone, somewhere will announce that the press release is dead....
Mobile friendly content will soon be a requirement for websites. Mark January 10, 2017 down in your calendar because that’s when Google starts cracking down on websites whose content is...
Influencer marketing has occupied the minds of many digital marketers over the past couple of years. It seems like many people are doing it and even more authors are writing...
Just last month we learned about the new Facebook branded content policies. Given the growing popularity of branded content, it’s appropriate to look at the impact this change brings to...