Encouraging user generated content (UGC) is one of the most important things you can do for your brand. It’s not that brand generated content isn’t important and doesn’t have a...
Keeping up with the changing marketing technology and strategy is tough. Conferences have to have dynamite content and great networking opportunities to make it worth your time. At Wax Marketing...
There are a lot of ways to stay on the cutting edge for marketing strategies in 2018 (like reading this blog for example). Reading is one of the top characteristics...
How to gain success with SEO in 2018 by engaging your target audience and he right kind of content. Technology improves at an amazing rate every year and it’s important...
Content marketers often use popular stories and news to create visual content for marketing purposes. Creating fresh topics is always a struggle whereas trending news presents an easy and effective...
How Hubspot began using Scrum to manage tasks…and everything got better Getting more done in less time. Those six words would make any manager brim with excitement. That’s also the...
Remember the days when virtual reality was just a thing of sci-fi movies? More than just an entertainment item virtual reality and content marketing go hand in hand as part...
A #Fridayrant on a bad industry trend toward too many pretty words and not enough meaning. My first career was in the restaurant industry. One thing we had to do...
Thanks to SCORE for this excellent content on the importance of video for small business marketing. SCORE, the nation’s largest network of volunteer, expert business mentors, has published an infographic...
In recent years, there’s been a lot of talk about the importance of marketing to millennials. But has your business made it a point to target the next generation of...
Influencer marketing works well in terms of celebrity social media partnerships. In fact the Federal Trade Commission is wary of these posts fitting in a little too seamlessly. There are...
Video marketing is becoming an increasingly important component of the integrated marketing experience. Visual assets are an indispensable tool towards creating a coherent and well-aligned integrated marketing campaign. There is...