Encouraging user generated content (UGC) is one of the most important things you can do for your brand. It’s not that brand generated content isn’t important and doesn’t have a place. UGC just brings something fresh to the table. “It’s one thing for us to serve...
Remember the days when virtual reality was just a thing of sci-fi movies? More than just an entertainment item virtual reality and content marketing go hand in hand as part of your integrated marketing strategy. Moving the industry toward VR shifts the tide into developing virtual...
A #Fridayrant on a bad industry trend toward too many pretty words and not enough meaning. My first career was in the restaurant industry. One thing we had to do was attend wine tastings held by the distributor so we could suggest new wines for the...
Thanks to SCORE for this excellent content on the importance of video for small business marketing. SCORE, the nation’s largest network of volunteer, expert business mentors, has published an infographic outlining the powerful impact of video marketing on small business sales. Businesses are creating cost-effective promotional...