Digital Marketing

Since the announcement of nationwide 5G, it seems that almost every day, a cellular provider comes up on the television during a commercial break to tell us that nationwide 5G is going to revolutionize the world. Now, two years after the first introduction, Americans are starting to see 5G phones and plans become more of a common occurrence. Sure, 5G means faster internet browsing and higher quality video streams, but mobile users aren’t the only ones getting an upgrade with 5G capabilities. The launch of nationwide 5G is also great news for the Internet of Things (IoT) market. In this second installment of the Wax Marketing Blog’s “5G Experience Series”, I will be talking about how the already powerful IoT market will be seeing record-breaking growth in 2021. It’s All About Speed It’s no secret, the success of IoT over the past two decades has come down to how fast it can perform data transfers. When 4G was released, it was meant specifically to enhance mobile data services. It was never optimized to ensure that IoT would have the same improvement nor was it strong enough to handle the billions of devices trying to link to it. That has all changed with 5G. It has been reported that 5G will be 10 times faster than current LTE networks. This massive increase in speed will allow IoT devices to communicate and share data even quicker than before.   How Many Devices is too Many?

We are officially living in a world where nationwide 5G technology is an everyday reality. For most people, this means faster phones, internet, and streaming capabilities. For digital marketers, it’s a new realm of possibilities just waiting to be explored. As digital marketers, we work in an industry where user experience is at the top of every company’s priority list, and with 5G, it seems anything is possible. In the Wax Marketing Blog’s first installment of the “5G Experience Series”, we will be looking at 5 different ways 5G technology will open new doors for digital marketers.  

5 Ways 5G Will Change Digital Marketing 

  1. Video Marketing
In 2020, mobile video advertising in the United States nearly doubled while still operating on mostly 4G internet speeds. Now, in 2021, the industry anticipates mobile video advertising to rise yet again due to the capabilities of 5G technology. While it currently takes about six minutes to download a 2-hour movie with 4G, it takes around 3.6 seconds with 5G. This dramatic increase in speed allows for video marketing to explore campaigns with higher quality content at a more consistent rate. As higher definition video becomes more accessible on more devices, consumers will be more likely to open video advertisements.  
  1. Acceleration in The Mobile Ecommerce Industry

Visual search marketing is breaking down new barriers for businesses every year and we are seeing this the most in the field of ecommerce. With more than two-thirds of online sales1 being made on mobile devices, utilizing visual search and e-commerce stores is a sure-fire way to increase revenue. In our first blog on visual search, we dove into the specifics of visual search and why it is projected to be the top marketing trend of 2021. Some companies are doing it better than others, however. Here's how Amazon, eBay and other e-commerce juggernauts are dominating this new trend:
  1. Amazon
Amazon is the fastest-growing e-commerce company in the United States. Although well known, it is still stunning to look at Amazon’s projected sales in 2021. According to emarketer.com, the juggernaut of online sales is projected to gross $367.19 Billion in sales this coming year. So it’s no surprise that Amazon would be one of the leaders in visual search marketing. StlyeSnap  is the software that Amazon created to enter into the visual search market. StyleSnap helps users shop for clothes and accessories online, generating recommendations for similar items in the same style. Jeff Wilke, Amazon’s Consumer Worldwide CEO explained how the software works stating, “When a customer uploads an image, we use deep learning for object detection to identify the various apparel items in the image and categorize them into classes like dresses or shirts. We then find the most similar items that are available on Amazon.” The software will incorporate brands, customer reviews and price ranges in its analysis.
  1. Ebay
Ebay is often looked at as Amazon’s younger cousin. Landing in the top 3 of projected e-commerce sales in 2021, Ebay is projected to generate over $38 Billion in sales this year.

Mobile apps are changing every year, and the rapid improvement in mobile technology is constantly opening up new opportunities. With that in mind, brands that fail to keep up with the latest developments will quickly fall behind the competition. In this article, we’ll take a look at three of the most notable mobile app development trends for marketers and other stakeholders to keep in mind throughout 2021. Don’t hesitate to check out our website for more information if you want to learn more about professional iPhone app development. Wearable Technology Wearable tech is growing even more rapidly than the broader mobile market, including everything from fitness tools to smartwatches and a variety of other items. While some of these trends will fizzle out over time, others are here to stay for the foreseeable future. With that in mind, apps for wearable devices are no longer a tiny subset of the mobile app market. Companies in more and more industries can now benefit from dedicating development resources to wearable tech. These items will likely become even more commonplace over the next several years. Mobile E-commerce Sales

In today’s martech landscape, there are just over 5000 marketing technology companies, dubbed the ‘Martech 5000.’ The categories of martech revolve around five major themes:
  • Advertising & Promotions
  • Content & User Experience
  • Social & Relationships
  • Commerce & Sales
  • Data & Management
Industry professionals often refer to the programs used to perform daily business activities as a “stack.” This buzzword was first coined by tech companies to indicate a group of programs used to create a single web or mobile application, and the term “stack” is now used more broadly to indicate a group of programs or services that help a business unit achieve its goals. With the seemingly daunting number of options available, it can be difficult for businesses to decide which stacks are right for their business needs, especially now with teams working remotely. If your distributed teams are having a hard time collaborating effectively, it might mean that your business needs to take a look at its current marketing technology. The first step toward finding a solution may be to take inventory of what tech is working and not working for your teams, and try to categorize them into one of the five buckets. If you’re not quite sure where to begin, keep reading for some starter points on what key areas your teams can review and optimize.

Advertising & Promotions

If you’re browsing a company’s website these days, chances are likely a chat frame will pop up in your window. You’ll typically be greeted by a friendly photo and a “Hello there! How can I help you today?” Welcome to the era of the chatbot. This popular marketing trend is here to stay, and if you’re not already using one, you’re probably missing out. Want proof? From customer service to information sharing to sales, there are incredible possibilities for incorporating a chatbot into your marketing strategy - and no coding experience required! With some time investment up front, a chatbot can offer your clients and prospects a level of engagement that wouldn’t be possible otherwise. Here are some reasons to get on board:
  1. Customers want personalization, and chatbots deliver.
Today, customers simply expect personalized service. Though automation may seem contrary to that idea, chatbots can tailor content to an individual’s specific needs in real time. The flexibility of chatbot programming and settings allow you to build frameworks of messages around common customer profiles. This allows the bot to deliver accurate information for a wide array of user needs. You also define the rules for which visitors see your chatbot and when, whether that’s all visitors immediately upon accessing the site, first-time visitors only or those who spend a specific amount of time on your pricing page. And it’s a good practice to build in the option for users to connect to a human employee if they wish. Customers appreciate the quick, personalized service that a chatbot provides.
  1. Chatbots can save you time and money.

Technology is growing and advancing at a rapid rate. Things that we never thought would exist are now part of our daily lives. From the invention of the home computer, the smart phone, and now the rise of AI machines, technology is evolving exponentially. One of the areas of tech that is growing the fastest is mobile technology. Over 80% of Americans own a smartphone as of February 2019 and the world of technology has improved with the growth in the number of users. Companies large and small are catering to the mobile platform with new developments. The customer experience is being vastly improved to be quick, easy, and painless. This is adding to the already existing convenience mobile technology offers. As the platform of choice shifts towards mobile in a big way, new trends will emerge. Over the next two years, the mobile industry will roll out many new improvements. Here are a few that we expect to see by 2020.

More Proactive Apps

Artificial intelligence might sound like a far-fetched idea, but the technology is already in use throughout mobile apps. AI is helping customers get what they want within a matter of seconds, all thanks to intelligent machines. From the minute most apps are opened, an AI is working to make the customer experience as smooth as possible. A good example of AI in action is when you are sent a message on an app like LinkedIn. Once the message comes through, the user is offered a number of ways to click and read the message. When the user goes to type a reply, an AI suggests things to write based on the context of the first message. These suggested sentences are designed so the user could conceivably click an auto generated response without needing to type anything. These generated responses are normally well written and related to the initial message; this is entirely possible due to AI. This proactive feature only adds to the amount of assistance we receive from apps everyday. More productive AI assisted apps will run faster, smoother, and offer more features than ever before. Your phone is getting to know you better and will use that to make your experience better.

Mobile First Indexing

mobile first indexing For a while now Google has been working on mobile first indexing to make websites more mobile friendly. Since much of the market has shifted away from home desktops and towards mobile phones, Google is taking steps to ensure mobile friendly websites rank higher in its eyes. Google will monitor websites and determine how they rank based on Google’s criteria, which is now prioritizing mobile friendly websites. This means features like easy to use buttons, quick loading, proper formatting for ease of use on mobile, and other aspects will result in websites ranking higher. In order to boost your website’s ranking on mobile, you will need to have a quality mobile site that is different than your desktop site.  

Personalized Mobile Experiences