Digital Marketing

04 Dec

Posted at 09:38h in Digital Marketing by
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Once upon a time if a search result was at the top, it was considered the best. Now, a search result is superior if it has placement as the featured snippet, also known as  position zero.  This Google update populates snippets of information and positions them at the very top of search results for a quick and easy answer without ever needing to click on the website. In the SEO world, it is prime real estate to have your content featured.   How can marketers optimize their content for position zero?

Use Imagery for Position Zero

Often the snippet at position zero will include an image or most recently a video. Including relevant images or videos in your content will provide a visual element for the keywords you are targeting. In addition to imagery and videos benefiting your rank, it also enhances the user experience. For example, if you are searching “How to use on-SERP SEO?” a video explaining the process would enhance your content and also increase your rank for achieving that superior placement. Position zero makes RRR content even more important because those added benefits like photos, videos, tables, etc. will help in ranking content. Try turning your normal blog into a video or an audio blog.  If you do a monthly podcast, turn that conversation into a blog.

Stand Out with Lists and Tables

Sometimes position zero snippets are formatted like bulleted lists and tables.

22 Feb

Posted at 14:05h in Content Marketing, Digital Marketing, Integrated Marketing, SEO, Social Media by
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WordPress is the best content management system for most website owners these days. It has a huge community with great plugins and themes. There are also tons of WordPress migration services on the market for those who are eager to move to the well-known CMS. So, you can use them to move to WordPress and then proceed to build an effective site. In this article, we will show you the step-by-step guide on how to optimize your WordPress website, which includes choosing a theme, creating a site map, structuring your pages for optimal search engine visibility, and more.  

1. Simple design

  Optimizing a website is about a lot more than just picking a theme and a few plugins. If you're going to be building a website for yourself or a client, it's imperative that the site loads quickly and that there are no barriers to accessing it. 

21 Feb

Posted at 13:37h in Content Marketing, Digital Marketing, Integrated Marketing by
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In this next installment of our series on major trends in communications for 2022, we're talking about interactive content as part of a strategy that works in tandem with emotional marketing and ephemeral content. As we discussed in our piece on ephemeral content, one of the top tips to ensuring your content has impact is to involve the viewer's input in some way. Whether it's taking a quiz or a survey, or playing a game that supports what you're sharing, allowing your audience to interact with your content creates an immersive and memorable experience. Interactive content is the next level in content consumption and engagement that lets viewers interact with the content instead of passively view it. Previously the engagement tactic for most social media, e-mail marketing, blog posts and multimedia content was to encourage viewers to like, reply or share to engage and spread the word. Interactive content is a more rewarding, real-time way for your audience to feel engaged and connected to your brand.

20 Jan

Posted at 08:25h in Content Marketing, Digital Marketing, IMC, Integrated Marketing by
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Continuing our series on major trends in communications in 2022, in this installment we're discussing ephemeral content and how to harness it for effective marketing.

What is Ephemeral Content?

Traditionally in marketing and communications emphasis has been on evergreen content - something that will stay visible and relevant for years. Evergreen content is still important and forms the backbone of many websites, including blog posts, white papers or case studies, and complementary media like videos or podcasts. However, over the past few years there have been more and more opportunities to experiment with ephemeral content, which is any content that disappears quickly - usually after 24 hours - and can't be found again. Ephemeral content is mostly based on video and social media platforms. Snapchat introduced the world to the concept, but virtually all major social media platforms now have ways of posting something that is designed to be seen for only a short time.

How Is It Used?

Celebrities frequently use this kind of content to showcase personal videos, and in general ephemeral content is very popular as a way to share something personal people don't necessarily want on the internet forever. In some ways, it could be considered the evolution of "felt cute, might delete later" culture, but with a mechanic in place to make it easy and acceptable.

27 May

Posted at 19:52h in Digital Marketing by
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Since the announcement of nationwide 5G, it seems that almost every day, a cellular provider comes up on the television during a commercial break to tell us that nationwide 5G is going to revolutionize the world. Now, two years after the first introduction, Americans are starting to see 5G phones and plans become more of a common occurrence. Sure, 5G means faster internet browsing and higher quality video streams, but mobile users aren’t the only ones getting an upgrade with 5G capabilities. The launch of nationwide 5G is also great news for the Internet of Things (IoT) market. In this second installment of the Wax Marketing Blog’s “5G Experience Series”, I will be talking about how the already powerful IoT market will be seeing record-breaking growth in 2021. It’s All About Speed It’s no secret, the success of IoT over the past two decades has come down to how fast it can perform data transfers. When 4G was released, it was meant specifically to enhance mobile data services. It was never optimized to ensure that IoT would have the same improvement nor was it strong enough to handle the billions of devices trying to link to it. That has all changed with 5G. It has been reported that 5G will be 10 times faster than current LTE networks. This massive increase in speed will allow IoT devices to communicate and share data even quicker than before.   How Many Devices is too Many?

06 May

Posted at 08:41h in Digital Marketing by
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We are officially living in a world where nationwide 5G technology is an everyday reality. For most people, this means faster phones, internet, and streaming capabilities. For digital marketers, it’s a new realm of possibilities just waiting to be explored. As digital marketers, we work in an industry where user experience is at the top of every company’s priority list, and with 5G, it seems anything is possible. In the Wax Marketing Blog’s first installment of the “5G Experience Series”, we will be looking at 5 different ways 5G technology will open new doors for digital marketers.  

5 Ways 5G Will Change Digital Marketing 

  1. Video Marketing
In 2020, mobile video advertising in the United States nearly doubled while still operating on mostly 4G internet speeds. Now, in 2021, the industry anticipates mobile video advertising to rise yet again due to the capabilities of 5G technology. While it currently takes about six minutes to download a 2-hour movie with 4G, it takes around 3.6 seconds with 5G. This dramatic increase in speed allows for video marketing to explore campaigns with higher quality content at a more consistent rate. As higher definition video becomes more accessible on more devices, consumers will be more likely to open video advertisements.  
  1. Acceleration in The Mobile Ecommerce Industry

19 Apr

Posted at 15:02h in Digital Marketing by
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Visual search marketing is breaking down new barriers for businesses every year and we are seeing this the most in the field of ecommerce. With more than two-thirds of online sales1 being made on mobile devices, utilizing visual search and e-commerce stores is a sure-fire way to increase revenue. In our first blog on visual search, we dove into the specifics of visual search and why it is projected to be the top marketing trend of 2021. Some companies are doing it better than others, however. Here's how Amazon, eBay and other e-commerce juggernauts are dominating this new trend:
  1. Amazon
Amazon is the fastest-growing e-commerce company in the United States. Although well known, it is still stunning to look at Amazon’s projected sales in 2021. According to emarketer.com, the juggernaut of online sales is projected to gross $367.19 Billion in sales this coming year. So it’s no surprise that Amazon would be one of the leaders in visual search marketing. StlyeSnap  is the software that Amazon created to enter into the visual search market. StyleSnap helps users shop for clothes and accessories online, generating recommendations for similar items in the same style. Jeff Wilke, Amazon’s Consumer Worldwide CEO explained how the software works stating, “When a customer uploads an image, we use deep learning for object detection to identify the various apparel items in the image and categorize them into classes like dresses or shirts. We then find the most similar items that are available on Amazon.” The software will incorporate brands, customer reviews and price ranges in its analysis.
  1. Ebay
Ebay is often looked at as Amazon’s younger cousin. Landing in the top 3 of projected e-commerce sales in 2021, Ebay is projected to generate over $38 Billion in sales this year.