Digital Marketing

Creating infographics have been one of the most widely used content marketing strategies for the past few years.  Infographics are great for grabbing people’s attention, explaining important concepts, and sharing statistics. Unfortunately, as more people began to realize the power of infographics, everyone starting creating them for their websites and their quality started to go downhill. In a world where everyone is trying to increase brand awareness and generate more sales using infographics, it’s more important than ever that you take the time to create high-quality visuals for your readers. If you’re hoping to increase your web traffic by as much as 12% by adding infographics to your website, check out this quick and simple guide to creating powerful visual content and creating strong infographic marketing on your site. To that end we've compiled some of the best tips we've heard along the way to build strong infographic marketing strategies for your site.

Social media platforms, like Facebook, Instagram and Pinterest, are attractive to marketers for obvious reasons. However, the popularity of mobile messaging apps surpassed that of social media apps back in 2015, and the gap only continues to widen. It’s no surprise then, that these apps offer serious message marketing potential. More than half of U.S. residents will use a messaging app by 2022, with the most popular Facebook Messenger app alone projected to reach 138.1 million users. Not only this, but when it comes to business, 56% of users would rather message a business than call and over 50% are more likely to shop with a business they can message.

To be a functioning professional in the digital e-commerce environment it’s important to be as present and multi-functional as possible. Mobile apps offer the perfect opportunity for business owners to connect with their target audiences. APIs or Application Programming Interfaces are what allows one piece of software to share information with another. Although invisible to the user almost everyone has interacted with and most likely benefited from an API. APIs give businesses the ability to embed maps, process payments and run different apps in conjunction with each other. Using APIs with some or all of the following applications can help better integrate your business, improve customer interactions and streamline your business operations.

In the age of digital assistance, consumers plan before they experience, even if only for a moment. They want to know as much as they can about what they’ll be getting into and minimize unwanted surprises. Google reports that 91% of mobile users search for information on their phones in the middle of a task for ideas or inspiration. Those “intent-rich moments when a person turns to a device to act on a need to know, go, do or buy” are called micro-moments. Micro-moments aren’t merely a trend but a shift in buyer behavior, making a huge impact on consumer decisions. Understanding those micro-moments are key to successfully delivering what people want, when they want it. And your brand will stand out among the crowd if you can anticipate these moments, provide relevant content, and deliver an optimized, consistent experience across channels.

In a time when over 70 million U.S. internet users are using ad-blockers, native advertising is an extremely valuable and effective alternative to traditional ads. Most major brands use it in some capacity, as 53% of consumers are more likely to look at a native ad than a banner ad. What’s more, native advertising increases purchase intent by 18% over normal display ads. With formatting designed to match the surrounding content, native ads are much less obtrusive and more educational than traditional ads that disrupt the browsing experience. Though native advertising comes in many forms, a few have proven to be more profitable and worthwhile. Below, you will find the top three types of native advertising. These strategies will give your content a prominent stage to help you reach new and existing customers.

You have the vision in your mind: what your brand stands for, its personality, what it promises to customers. But despite your best marketing efforts, sometimes brand initiatives don’t quite deliver your glorious vision. It’s probably time to re-evaluate your core brand identity, a practice you should actually do fairly often. Assess the what, why and how of your business to identify your purpose and what sets it apart from your competitors (which also requires some research of the competition). Once you’ve nailed down your objective, then you can start thinking about how best to communicate it to your target audience. These eight strategies will help you take your brand initiatives to the next level.

Making a website font choice for your site can be tricky business. There’s a couple of things you need to know before diving in and selecting a font out of the blue for your website. In fact, a font is tied to many different characteristics of your business; you may not even realise. It’s such a small detail that makes a large impact in the digital world of marketing and brand management. Take a look at the top 5 things we’ll go over to help you make a perfect website font choice. Know your brand Your Target Audience Brand Coloring Sizing Pairing fonts for your site

The savvy B2B marketer uses a diverse, multi-pronged approach to attract prospects and drive existing clients to purchase again. But one strategy – account-based marketing – outperforms the rest in today’s marketplace. In fact, SiriusDecisions reports that 93% of B2B marketing leaders consider account-based marketing extremely...

A business's online reputation is extremely important, and many business owners understand this. According to a recent study conducted by TripAdvisor, 97% of business owners agree that online reputation management is important. Although most business owners understand the importance of their own online reputations, many do not understand that their clients  online reputations are also very important. If your client's online reputation is negative, it could be negatively impacting your business. There are many reasons for this, but in this article, I will be discussing the four main reasons why your client's online reputation is just as important as your own online reputation.

1. It influences Your Own Online Reputation

If you are in business with an individual or corporation that has a negative online reputation people may assume negative things about you and your business as well. As a result your online reputation will be negatively impacted. Consider carefully whether it makes sense to do business with anyone who has a negative online reputation that can't be fixed. Although there is no way to fully control what people say about you online, doing things like responding to reviews, being active on social media, providing good customer service, and keeping all of your business accounts safe from hackers with database security are all excellent ways in which you can help improve your online reputation. Your clients should be keeping these same practices.

2. It Can Impact Sales