Plagued by fake news, political polarization and media bias—real or perceived—Americans have shifted their digital media consumption habits accordingly. The new Reuters 2017 Digital News Report pulls out some of...
As marketers, we know that it is essential to build a local presence for your business. Search engine optimization is one of the few things we need to learn, but...
Why consider micro-influencer marketing? Influencer marketing is already regarded as one of the most popular and reliable techniques in online marketing. Meanwhile, micro-influencer marketing is emerging as the order of...
A Quick Background to Voice Search Optimization There’s far more to voice search than mere convenience. It’s changing the way people receive information on the Internet, how users search for...
Instagram is growing and shows no sign of slowing down. There are currently over 700 million users, a user base more than double that of just two years ago. As...
By Melissa Nazar Video rules the online world today. So much so that 96 percent of B2B organizations are already using video marketing in their campaigns according to HubSpot. Studies...
Video marketing is becoming an increasingly important component of the integrated marketing experience. Visual assets are an indispensable tool towards creating a coherent and well-aligned integrated marketing campaign. There is...
In the digital marketing world it’s all about creating engaging content for your users. From writing an informational blog to uploading a fun video, there are several kinds of content...
The best time to write emails is in the morning. Typos can be embarrassing and can confuse the meaning of your emails, blog content and social media posts. But content...
Last week I was fortunate to attend and speak at PRSA’s International Conference 2016 in Indianapolis. There are so many marketing hacks that as integrators, we use to shorten up...
Despite the popularity of social media darlings like Instagram and Snapchat, email remains a vital tool for every marketer and behavioral email marketing may be the most powerful of all....
Geography has significant importance when it comes to creating customized and local landing pages. If you own a burger joint based in Newark, you’d want to create a website with...